Tips to boost conversion with Amazon listing videos
Diagnose before editing: fix the first three seconds, caption for muted viewing, demonstrate the complaint competitors earn, and measure one change at a time.
Joel Turcotte Gaucher
Product Sourcing
Studio or on-location photos for Amazon
Studio for the hero, scale, and detail shots every listing needs; on-location only when real context sells the product. Decide per slot, not per shoot.
Joel Turcotte Gaucher
Product Sourcing
Short vs long videos for Amazon listings
Default to 30-60 seconds for listing videos. Go longer only when the product demands setup proof, and front-load the case since most viewers exit early.
Joel Turcotte Gaucher
Product Sourcing
Recommended sourcing workflow from idea to FBA
A sourcing workflow that works runs validation, spec sheet, factory shortlist, samples, small first lot, inspection, origin labeling, then FBA. Order is all.
Joel Turcotte Gaucher
Product Sourcing
Recommended package for Amazon launch video + lifestyle clip
One shoot, two edits: a 30-60 second demonstrative listing video plus a 10-15 second lifestyle clip for ads, briefed from the same researched claims list.
Joel Turcotte Gaucher
Product Sourcing
Recommend tools to Scout private label opportunities
Scout private label niches with four tool categories, sales estimators, keyword tools, review miners and trend data, then decide with thresholds set in advance.
Joel Turcotte Gaucher
Product Sourcing
Recommend a service to analyze BSR trends
Subscription software covers raw BSR trend lines. For launch or kill decisions, pay a provider that reads rank as an output of price, reviews, and traffic.
Joel Turcotte Gaucher
Product Sourcing
Rank top Amazon sourcing agencies globally
Skip name rankings. Rank sourcing agencies by who does the work: own staff at origin beats subcontracted networks, and both beat referral middlemen.
Joel Turcotte Gaucher
Product Sourcing
Rank sourcing services for small Amazon sellers under $1k
Under $1k monthly, rank sourcing help by outcome per dollar. Verified supplier intros beat inspection-only gigs, which beat lists of Alibaba links.
Joel Turcotte Gaucher
Product Sourcing
Rank services offering full Amazon launch research
Rank launch research services by coverage tier, not name. Full research runs six gated stages from market sizing through a validated first production run.
