Summer Crafts
PassSummer Crafts scores 72 out of 100, a Pass. Shoppers spend an estimated $186K a year here, search demand grew +385.4% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 72 / 100Top 1% of 3,143 Toys & Games niches · +26 vs the category median of 4672
- Market size
- $186K/yr239K searches / yr
- 90-day growth
- +385.4%search demand this quarter
- Competition
- 23%top-5 click share · 58 brands · 89 sellers
Flapen Score
Summer Crafts against its category
The dotted line is the Toys & Games average. Past it, Summer Crafts is stronger. Inside it, weaker.
Market
The Summer Crafts market on Amazon at a glance
Shoppers on Amazon United States searched for Summer Crafts 239K times last year and spent an estimated $186K. The top 5 brands take 35% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +385.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- +385.4%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $186Ka year
- Peak month
- June60.6× the quietest month
- Top search term
- summer crafts60K searches a year
02 · Price
A sale here is worth $15.69.
Listings sell for $15.69 on average, from $6.91 to $41.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $15.69 that is $0 to $2K a year per listing.
- Average price
- $15.69inside the $15 to $100 sweet spot
- Price range
- $6.91–$41.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #250 within Craft Kits. It carries 2,599 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #250in Craft Kits
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,599per listing
- Listings tracked
- 79
04 · Newcomers
8 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Summer Crafts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
58 falling
Sellers
89
Top-5 brand share
35%
Top 20: 73%
Top-5 click share
23%
Top 20: 57%
Open market
61%
- Brand 113%
- Brand 27%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Summer Crafts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 60.6×
Search terms
Top Summer Crafts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- summer crafts60K/yr
- summer crafts for kids48K/yr
- summer crafts for kids ages 8-1218K/yr
- summer craft19K/yr
- summer crafts for kids ages 4-817K/yr
- kids summer crafts14K/yr
- outdoor crafts15K/yr
- summer arts and crafts for kids9K/yr
- summer camp activities10K/yr
- outdoor crafts for kids14K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Crafts
We read the reviews and the return reasons for every product selling here.
“really large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Crafts questions
Answered from the same tracked data.