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53

250 watt light bulb

Worth a look

Shows a sweet-spot price point ($20.65 avg), but soft demand (-32.2% this quarter) keeps it on the watch list.

Market size 27Growth 9Conversion 76Competition 64Returns 54Price range 87Avg price 89Brand share 52Review moat 70Quality gap 76

Avg price

Great$20.65

avg listing price — sweet spot $15–$100

Price range

Great$8.98–$68.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good703.93

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.9%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$116K

$116K/yr · 78K searches

Growth

Bad-32.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 250 watt light bulb is a $116K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

250 watt light bulb market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$124K–$165K
units × avg price
Conversion rate
7.2%
Avg BSR
#1,334
Page quality
0%
Prime
79%
Sponsored
79%
Out of stock
14.1%
Avg brand age
54 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

54

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

22%

  • MOAKRIN32%
  • GE22%
  • TJBB9%
  • Zorykn5%
  • Bulborama5%
  • Maelsrlg4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.8×

Top 250 watt light bulb search terms

  • 3 way incandescent light bulbs17K/yr
  • 3 way light bulbs 50 200 2509K/yr
  • 3 way incandescent light bulbs 50 100 15010K/yr
  • incandescent light bulbs 3 way7K/yr
  • 3 way incandescent light bulbs 30 70 1006K/yr
  • incandescent 3 way light bulbs6K/yr
  • 3-way incandescent light bulbs4K/yr
  • 3 way light bulbs incandescent3K/yr
  • incandescent 3 way bulbs 30 70 1004K/yr
  • 3 way incandescent bulbs4K/yr
All search terms

Top 250 watt light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$17K20%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 250 watt light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“It's so bright”

Value For Money14%

“price is affordable”

Advertised Vs Actual Product13%

“As Advertised”

Quality-Overall8%

“Good Quality and Clear Light That Doesnt Hurt My Eyes”

Color4%

“The color is bright as well”

Bulb Flicker/Dimming/Color4%

“No flickering, perfect”

Efficiency3%

“Works great”

Size-Overall3%

“They fit perfectly”

Functionality-Overall2%

“Works just fine”

Durability2%

“i find they have a good lifespan they are reliable”

What buyers complain about

Brightness/Shine/Glow23%

“Not as bright as the say”

Functionality-Overall12%

“Did not work as it is supposed to”

Bulb Flicker/Dimming/Color12%

“Very dim”

Durability10%

“And then blew out”

Quality-Overall8%

“so I assume it's either bad quality control or they're just misleading”

Value For Money8%

“Also annoying for such a small price”

Advertised Vs Actual Product5%

“item is larger than described”

Color2%

“color of light is absolutely awful”

Size-Overall1%

“The bulb part of these is actually smaller than regular bulbs”

Product Condition1%

“Bulbs were used and damaged”

Top return reasons

Bulb Flicker/Dimming/Color23%
Brightness/Shine/Glow19%
Size-Overall19%
Functionality-Overall12%
Color9%
Advertised Vs Actual Product8%
Defective Material/Parts4%
Compatibility-Overall4%
Value For Money1%
Durability0%

Common questions

Is 250 watt light bulb profitable to sell on Amazon United States?
The niche generates $116K/yr across 28 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the 250 watt light bulb niche?
17 brands and 54 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in 250 watt light bulb?
Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Bulb Flicker/Dimming/Color. The return rate is 2.9%.
When does demand for 250 watt light bulb peak?
Demand peaks in Jan–Feb; the busiest month runs 2.8× the quietest.
What does it cost to enter the 250 watt light bulb niche?
Listings span $8.98–$68.25; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.