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12/3 Romex

Maybe

Products sell for $71.63 on average, inside the sweet spot. But demand is soft, at -3.0% this quarter, so 12/3 Romex is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$457K/yr135K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
38%top-5 click share · 15 brands · 53 sellers

Flapen Score

12/3 Romex against its category

The dotted line is the Tools & Home Improvement average. Past it, 12/3 Romex is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12/3 Romex market on Amazon at a glance

Shoppers on Amazon United States searched for 12/3 Romex 135K times last year and spent an estimated $457K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $457K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
4.7%
Market size, estimated
$457Ka year
Peak month
May1.4× the quietest month
Top search term
12/3 romex56K searches a year

02 · Price

A sale here is worth $71.63.

Listings sell for $71.63 on average, from $20.21 to $223.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $71.63 that is $7K to $18K a year per listing.

Average price
$71.63inside the $15 to $100 sweet spot
Price range
$20.21–$223.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #365 within Electrical Wire. It carries 315 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#365in Electrical Wire
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
315per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top 12/3 Romex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$14K$27K$41K$55K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

53

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

19%

  • Southwire21%
  • VN Infinite quality21%
  • XMK15%
  • YDDECW13%
  • ARIZONA ELECTRICAL SOLUTIONS6%
  • Cerrowire5%

Demand

12/3 Romex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 12/3 Romex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12/3 romex56K/yr
  • 12/3 wire26K/yr
  • 12-3 romex12K/yr
  • 12/36K/yr
  • 12-3 wire7K/yr
  • romex 12/37K/yr
  • 12 3 romex5K/yr
  • 12 3 wire4K/yr
  • 12/3 romex 50 ft4K/yr
  • 12/3 romex 100 ft3K/yr

Reviews and returns

What reviews say buyers love and hate about 12/3 Romex

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
18%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Item was to short. 30 ft.”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12/3 Romex questions

Answered from the same tracked data.