12/3 Romex
MaybeProducts sell for $71.63 on average, inside the sweet spot. But demand is soft, at -3.0% this quarter, so 12/3 Romex is a Maybe.
- Flapen Score
- 53 / 100Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 4853
- Market size
- $457K/yr135K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 38%top-5 click share · 15 brands · 53 sellers
Flapen Score
12/3 Romex against its category
The dotted line is the Tools & Home Improvement average. Past it, 12/3 Romex is stronger. Inside it, weaker.
Market
The 12/3 Romex market on Amazon at a glance
Shoppers on Amazon United States searched for 12/3 Romex 135K times last year and spent an estimated $457K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $457K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $457Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- 12/3 romex56K searches a year
02 · Price
A sale here is worth $71.63.
Listings sell for $71.63 on average, from $20.21 to $223.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $71.63 that is $7K to $18K a year per listing.
- Average price
- $71.63inside the $15 to $100 sweet spot
- Price range
- $20.21–$223.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$18K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #365 within Electrical Wire. It carries 315 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #365in Electrical Wire
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 315per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 2 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top 12/3 Romex products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Southwire Romex SIMpull Residential Wire 12 Gauge 3 Conductor 25 Ft W/G NM-B Cable Purple 63947821
- Price
- $42.38
- Rating
- 4.8/5
- Reviews
- 162
- Age
- 19y ago

VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 50ft Coil - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947622
- Price
- $66.67
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago

NM-B 12/3 Wire with Ground 25ft 12 Gauge 3 Conductor Electrical Wire 12 AWG Solid Copper Indoor W/G NMB Cable 12/3 Non-Metallic Sheathed Cable Residential Wiring for Outlets Switches Lighting
- Price
- $39.63
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 25ft Coil - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947621
- Price
- $39.96
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 2y ago

VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 100 FT - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947620 (100 Ft)
- Price
- $128.59
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago
Trending
90-day click momentum
100FT NM-B 12/3 Wire with Ground 12 Gauge 3 Conductor Wire 12-3 Copper 12 AWG Non-Metallic Sheathed 12/3 NM-B W/G Cable Stranded Indoor Residential Electrical Wiring for Branch Circuit Switches&Outlet
- Price
- $129.22
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

NM-B 12/3 Wire with Ground 25ft 12 Gauge 3 Conductor Electrical Wire 12 AWG Solid Copper Indoor W/G NMB Cable 12/3 Non-Metallic Sheathed Cable Residential Wiring for Outlets Switches Lighting
- Price
- $39.63
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 100 FT - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947620 (100 Ft)
- Price
- $128.59
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 50ft Coil - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947622
- Price
- $66.67
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago

10FT 12/3 NM-B Wire with Ground 12-3 12AWG Copper Wire 12 Gauge 3 Conductor Residential Electrical Wiring 12/3 W/G NMB Cable Solid Indoor Nonmettalic Sheathed Cable with Ground for Switch Outlet Light
- Price
- $21.76
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago
Newest
by launch date
NM-B 12/3 Wire with Ground 25ft 12 Gauge 3 Conductor Electrical Wire 12 AWG Solid Copper Indoor W/G NMB Cable 12/3 Non-Metallic Sheathed Cable Residential Wiring for Outlets Switches Lighting
- Price
- $39.63
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

10FT 12/3 NM-B Wire with Ground 12-3 12AWG Copper Wire 12 Gauge 3 Conductor Residential Electrical Wiring 12/3 W/G NMB Cable Solid Indoor Nonmettalic Sheathed Cable with Ground for Switch Outlet Light
- Price
- $21.76
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

NM-B 12/3 Wire with Ground 50FT 12 Gauge 3 Conductor Electrical Wire 12/3 NM-B 12AWG Solid Copper Indoor Wiring Nonmetallic Sheathed Residential Cable for Branch Circuit Switches Outlets Lighting
- Price
- $70.39
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

100FT NM-B 12/3 Wire with Ground 12 Gauge 3 Conductor Wire 12-3 Copper 12 AWG Non-Metallic Sheathed 12/3 NM-B W/G Cable Stranded Indoor Residential Electrical Wiring for Branch Circuit Switches&Outlet
- Price
- $129.22
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

YDDECW 12/3 NM-B Wire with Ground - 50FT Non-Metallic Sheathed Cable Pure Copper 12 AWG 3 Conductor Residential Indoor Wire for Outlets Switches and Other Loads etc. (Yellow)
- Price
- $82.83
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
53
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
19%
- Southwire21%
- VN Infinite quality21%
- XMK15%
- YDDECW13%
- ARIZONA ELECTRICAL SOLUTIONS6%
- Cerrowire5%
Demand
12/3 Romex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 12/3 Romex search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12/3 romex56K/yr
- 12/3 wire26K/yr
- 12-3 romex12K/yr
- 12/36K/yr
- 12-3 wire7K/yr
- romex 12/37K/yr
- 12 3 romex5K/yr
- 12 3 wire4K/yr
- 12/3 romex 50 ft4K/yr
- 12/3 romex 100 ft3K/yr
Reviews and returns
What reviews say buyers love and hate about 12/3 Romex
We read the reviews and the return reasons for every product selling here.
“Item was to short. 30 ft.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12/3 Romex questions
Answered from the same tracked data.









