1/2 Drill Bit
Pass1/2 Drill Bit scores 66 out of 100, a Pass. Shoppers spend $242K a year here, search demand grew +21.0% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 66 / 100Top 2% of 9,536 Tools & Home Improvement niches · +18 vs the category median of 4866
- Market size
- $242K/yr115K searches / yr
- 90-day growth
- +21.0%search demand this quarter
- Competition
- 42%top-5 click share · 25 brands · 82 sellers
Flapen Score
1/2 Drill Bit against its category
The dotted line is the Tools & Home Improvement average. Past it, 1/2 Drill Bit is stronger. Inside it, weaker.
Market
The 1/2 Drill Bit market on Amazon at a glance
Shoppers on Amazon United States searched for 1/2 Drill Bit 115K times last year and spent an estimated $242K. The top 5 brands take 50% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- +21.0%
- Conversion, latest week
- 12.4%
- Market size, estimated
- $242Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- 1/2 drill bit50K searches a year
02 · Price
A sale here is worth $17.04.
Listings sell for $17.04 on average, from $6.15 to $37.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $17.04 that is $4K to $9K a year per listing.
- Average price
- $17.04inside the $15 to $100 sweet spot
- Price range
- $6.15–$37.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #74 within Power Drill Parts & Accessories. It carries 2,307 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #74in Power Drill Parts & Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,307per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top 1/2 Drill Bit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DEWALT Drill Bit Set 3-Flats Shank 14-Piece 135 Degree Split Point for Plastic Wood and Metal (DWA1184)
- Price
- $14.14
- Rating
- 4.8/5
- Reviews
- 20,301
- Age
- 8y ago
1/2 x 6 Auger Drill Bit for Soft and Hard Wood Plastic Drywall and Composite Materials - 1/4 Quick Change Hex Shank Tri Flute Wood Drill Bit
- Price
- $9.09
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 1y ago
Yellow Paw 1/2 Inch Drill Bit for Metal - Industrial Grade M35 Cobalt with TiAIN Coating - 1/2 Diameter & 6 Length - 4 Working Length - 135 Degree Split Point
- Price
- $9.79
- Rating
- 4.5/5
- Reviews
- 1,581
- Age
- 1y ago
IRWIN SPEEDBOR Tri Flute Wood Drill Bit 1/2 X 6(3041001)
- Price
- $6.15
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 19y ago
Narwhal 1/2 Inch Cobalt Drill Bits (3 Pack - Industrial Grade M35 Cobalt) 6 Length & 135 Degree Split Point for Drilling Into Metal Hardened & Stainless Steel Cast Iron & More!
- Price
- $19.50
- Rating
- 4.4/5
- Reviews
- 950
- Age
- 4y ago
Trending
90-day click momentum
1/2 Inch Cobalt Drill Bit HSS M35 Industrial Grade TiAlN Coated
- Price
- $10.53
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 2mo ago
1/2 Inch Industrial Grade M35 Cobalt Drill Bit Reduced Shank TiAlN Coating
- Price
- $10.05
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 6mo ago
IRWIN SPEEDBOR Tri Flute Wood Drill Bit 1/2 X 6(3041001)
- Price
- $6.15
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 19y ago
GMTOOLS 1/2 inch Cobalt Drill Bits M35 HSS 135 Degree Tip Jobber Length Twist Drill Bit Set for Hard Metal Stainless Steel Cast Iron Wood and Plastic with Storage Case Pack of 3
- Price
- $15.79
- Rating
- 4.5/5
- Reviews
- 2,551
- Age
- 8mo ago
1/2 x 10 Auger Drill Bit for Wood Hex Shank Tri Flute Ship Auger Long Drill Bit for Soft and Hard Wood Tree Stump Plastic Drywall and Composite Materials
- Price
- $11.06
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 1y ago
Newest
by launch date1/2 Inch Cobalt Drill Bit HSS M35 Industrial Grade TiAlN Coated
- Price
- $10.53
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 2mo ago
1/2 Inch Industrial Grade M35 Cobalt Drill Bit Reduced Shank TiAlN Coating
- Price
- $10.05
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 6mo ago
GMTOOLS 1/2 inch Cobalt Drill Bits M35 HSS 135 Degree Tip Jobber Length Twist Drill Bit Set for Hard Metal Stainless Steel Cast Iron Wood and Plastic with Storage Case Pack of 3
- Price
- $15.79
- Rating
- 4.5/5
- Reviews
- 2,551
- Age
- 8mo ago
1/2 x 10 Auger Drill Bit for Wood Hex Shank Tri Flute Ship Auger Long Drill Bit for Soft and Hard Wood Tree Stump Plastic Drywall and Composite Materials
- Price
- $11.06
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 1y ago
1/2 Inch Cobalt Drill Bit | Reduced Shank High Speed Steel | 1/2 Drill Bit for Stainless Steel and Hardened Metal | HSS M35 Titanium Aluminum Nitride Coating with 1/2 Shank
- Price
- $10.36
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
82
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
42%
Top 20: 80%
Open market
44%
- DEWALT22%
- WOBLLMX9%
- IRWIN7%
- Yellow Paw6%
- Narwhal6%
- Bosch6%
Demand
1/2 Drill Bit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top 1/2 Drill Bit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1/2 drill bit50K/yr
- 1/2 inch drill bit29K/yr
- 1/2 drill bit for metal14K/yr
- 1/2 cobalt drill bit5K/yr
- half inch drill bit5K/yr
- 1/2 metal drill bit5K/yr
- 1/2 inch drill bit for metal4K/yr
- 1/2 in drill bit4K/yr
Reviews and returns
What reviews say buyers love and hate about 1/2 Drill Bit
We read the reviews and the return reasons for every product selling here.
“Garbage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1/2 Drill Bit questions
Answered from the same tracked data.