1 1/4 overlay soft close hinge
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$48.81avg listing price — sweet spot $15–$100
Price range
Great$8.46–$89.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,111.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$46K$46K/yr · 7K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 1 1/4 overlay soft close hinge is a $46K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 34/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
1 1/4 overlay soft close hinge market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $37K–$49K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
9
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Ravinte40%
- Chibery38%
- STIANC8%
- DecoBasics6%
- Blum5%
- BURKS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.2×
Top 1 1/4 overlay soft close hinge search terms
- 1 1/4 soft close cabinet hinges3K/yr
- 1 1/4 overlay soft close hinge3K/yr
- soft close cabinet hinges 1 1/4 inch overlay1K/yr
Top 1 1/4 overlay soft close hinge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ravinte 50 Pack 25 Pairs 1-1/4 inch Overlay Soft Close Hinges for Kitchen Cabinet Hinges Satin Nickel Hidden Hinges Stainless Steel Concealed Hinge self Closing
Ravinte$73.364.6★5,746 rev
Chibery 10 Pack 1-1/4 4D Overlay Soft Close Concealed Hinges for Face Frame Door Control Closing Speed Smooth Slow Self Close Hinges Satin Nickel 105 Open Angle Stainless Steel Cabinet Hinges
Chibery$22.084.6★1,587 rev
Chibery 60 Pack 1-1/4 Overlay 3D Soft Close Concealed Hinge for Face Frame Door Self Closing Hinges 105 Smooth Slow Close Quite Hidden Stainless Steel Hinge for Kitchen Cabinet Door Satin Nickel
Chibery$74.434.7★101 rev
Chibery 2 Pack 1-1/4 4D Overlay Soft Close Concealed Hinges for Face Frame Door Control Closing Speed Smooth Slow Self Close Hinges Satin Nickel 105 Open Angle Stainless Steel Cabinet Hinges
Chibery$8.464.6★1,587 rev
Decobasics 50 Pack Soft Close Cabinet Hinges 1-1/4 Overlay for Kitchen Cabinet Doors Slow Self-Closing Concealed Hidden Hinges for Face Frame Stainless Steel 3-Way Adjustable & Quiet Close Damper
DecoBasics$65.494.6★5,882 rev
Newest
by launch dateChibery 60 Pack 1-1/4 Overlay 3D Soft Close Concealed Hinge for Face Frame Door Self Closing Hinges 105 Smooth Slow Close Quite Hidden Stainless Steel Hinge for Kitchen Cabinet Door Satin Nickel
Chibery$74.43101 rev
Burks Hinges 30 Pack 1 1/4 Overlay Soft Close Hinges for Kitchen Cabinets - Stainless Steel Anti-Rust Self Closing Concealed Hinges Installation Instruction and Screws Included
BURKS$47.0868 rev
STIANC 50 Pcs 1 1/4 Overlay Soft Close Cabinet Hinges Variable Close Speed
STIANC$68.7646 rev
Chibery 10 Pack 1-1/4 4D Overlay Soft Close Concealed Hinges for Face Frame Door Control Closing Speed Smooth Slow Self Close Hinges Satin Nickel 105 Open Angle Stainless Steel Cabinet Hinges
Chibery$22.081,587 rev
Chibery 20 Pack 1-1/4 Overlay 3D Soft Close Concealed Hinge for Face Frame Door Smooth Slow Self Closing Hinges Satin Nickel Hidden 105 Open Angle Stainless Steel Hinge for Kitchen Cabinet Door
Chibery$34.68940 rev
Trending
90-day click momentumRavinte 10 Pack 5 Pairs 1-1/4 inch Overlay Soft Close Hinges for Kitchen Cabinet Hinges Satin Nickel Hidden Hinges Stainless Steel Concealed Hinge self Closing
Ravinte$21.274.6★
Chibery 20 Pack 1-1/4 Overlay 3D Soft Close Concealed Hinge for Face Frame Door Smooth Slow Self Closing Hinges Satin Nickel Hidden 105 Open Angle Stainless Steel Hinge for Kitchen Cabinet Door
Chibery$34.684.6★
Ravinte 50 Pack 25 Pair 1-1/4 inch Overlay Soft Close Kitchen Cabinet Hinges Stainless Steel Adjustable Kitchen Hinges Satin Nickel Cabinet Hardware
Ravinte$66.844.6★
Chibery 60 Pack 1-1/4 Overlay 3D Soft Close Concealed Hinge for Face Frame Door Self Closing Hinges 105 Smooth Slow Close Quite Hidden Stainless Steel Hinge for Kitchen Cabinet Door Satin Nickel
Chibery$74.434.7★
Burks Hinges 30 Pack 1 1/4 Overlay Soft Close Hinges for Kitchen Cabinets - Stainless Steel Anti-Rust Self Closing Concealed Hinges Installation Instruction and Screws Included
BURKS$47.084.6★
What buyers say about 1 1/4 overlay soft close hinge
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy install”
“Perfect Hinge”
“These fit perfectly”
“Excellent value”
“Just right”
“I was impressed with the way the auto slow”
“Nice pieces”
“easy to adjust”
“Good hinges”
What buyers complain about
“there were no instructions”
“Didnt match hinge on cabinet”
“Alignment challenging”
“I had a cabinet door that wasn't closing properly”
Top return reasons
Common questions
- Is 1 1/4 overlay soft close hinge profitable to sell on Amazon United States?
- The niche generates $46K/yr across 15 tracked products. 90-day search growth is -44.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the 1 1/4 overlay soft close hinge niche?
- 6 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in 1 1/4 overlay soft close hinge?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Assembly/Installation. The return rate is 5.7% — above our launch gate.
- When does demand for 1 1/4 overlay soft close hinge peak?
- Demand peaks in Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the 1 1/4 overlay soft close hinge niche?
- Listings span $8.46–$89.54; the average listing price is $48.81 (sweet spot $15–$100). The average incumbent carries 2,111 reviews — the moat a new listing must climb.