Cooling Towels

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +435.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

+435.6%

Conversion, latest week

7.3%

Market size, estimated

$4.1Ma year

Peak month

July31.9× the quietest month

Top search term

cooling towels1.7M searches a year

Listings sell for $14.53 on average, from $5.17 to $126.53. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $14.53 that is $87K to $116K a year per listing.

Average price

$14.53under the $15 to $100 sweet spot

Price range

$5.17–$126.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$87K–$116K

Returns

1.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,422 within Yoga. It carries 5,071 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#1,422in Yoga

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,071per listing

Listings tracked

46

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months