Is cooling towels profitable to sell on Amazon United States?

The niche generates $4.1M/yr across 46 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +435.6%. Flapen's verdict: Launch it (78/100).

How competitive is the cooling towels niche?

29 brands and 57 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in cooling towels?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.7%.

When does demand for cooling towels peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 31.9× the quietest.

What does it cost to enter the cooling towels niche?

Listings span $5.17–$126.53; the average listing price is $14.53 (sweet spot $15–$100). The average incumbent carries 5,071 reviews — the moat a new listing must climb.

cooling towels

Launch it

A $4.1M/yr market growing +435.6% this quarter with returns at 1.7% — clears our launch bar.

Growth

Incredible+435.6%

90-day search growth — must beat 0% to launch

Market size

Incredible$4.1M

$4.1M/yr · 3.8M searches

Returns

Great1.7%

return rate — above 6% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Competition

Great40%

top-5 click share — an open shelf

Avg price

Good$14.53

avg listing price — sweet spot $15–$100

Price range

Good$5.17–$126.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,071.2

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, cooling towels is a $4.1M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 78/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 300K–400K; avg 6,000–8,000/product
Revenue / yr: $4.4M–$5.8M; units × avg price
Launch success: 100%; 7 of 7 new (360d)
Conversion rate: 7.3%
Avg BSR: #1,422
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 3.3%
Avg brand age: 45 months
Avg seller age: 153 days

Competition

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

40%

Top 20: 78%

Open market

38%

FROGG TOGGS18%
Sukeen16%
CADONO10%
Coume9%
CSITE5%
YQXCC4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +435.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.9×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CADONO 4 Pack Cooling Towel (40x12) Soft Breathable Chilly Towel Ice Towel Microfiber Towel for Yoga Sport Running Workout Gym Camping Fitness Workout & More Activities(Multicolor)

CADONO$7.864.5★3,018 rev

Coume 6 Pack Cooling Neck Wraps Neck Cooler Ice Bandanas Scarf for Hot Weather Summer Ultra Running Walking Riding Women Men(Retro Color)

Coume$10.503.9★891 rev

Sukeen 4 Pack Cooling Towels (40x12) Cooling Neck Wraps Ice Towel Soft Breathable Chilly Towel Microfiber Towel for Yoga Sport Running Gym Workout Camping Fitness Workout & More Activities

Sukeen$14.654.5★28,010 rev

FROGG TOGGS Chilly Pad Instant Cooling Towel long lasting reusable Sports and Outdoors Neck Towel 33x13 Sky Blue

FROGG TOGGS$10.104.5★15,335 rev

Sukeen 4 Pack Cooling Towels (40x12) Cooling Neck Wraps Ice Towel Soft Breathable Chilly Towel Microfiber Towel for Yoga Sport Running Gym Workout Camping Fitness Workout & More Activities

Sukeen$14.274.5★28,010 rev

Newest

by launch date

RUENVUE 4 Pack Cooling Towels (40x 12) Soft Breathable Gym Towels Outdoors Ice Towel for Neck and Face Camp Essentials Microfiber Sweat Towels for Gym Run Yoga Workout Travel Climb

RUENVUE$6.6082 rev

3mo ago

Cooling Neck Wrap for Summer Heat Relief Wearable Ice Neck Cooling Tube with Quick Freeze Gel Reusable Hands-Free Cold Band Lasts Up to 5 Hours for Outdoor Yardwork Workouts

TXZ$12.22251 rev

3mo ago

30 Pack Disposable Cooling Wipes Individually Wrapped No-Rinse Cooling Towels (25x 9.84) Extra-Thick Oversized Ice Towel for Sports Travel and Camping in Hot Weather (White)

TCANG$19.02136 rev

3mo ago

ROXUN 4 Pack Cooling Towels 40x12 Soft Breathable Chilly Neck Ice Rags

ROXUN$15.0574 rev

3mo ago

CSITE 4 Pack Cooling Towels (47x12) for Neck and Face Ice Towel for Hot Weather Soft Breathable Chilly Gym Towels Microfiber Towel for Work Out Yoga Running Camping & More Activities

CSITE$13.11469 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth16%

“Perfect for Hot Summer Days”

Quality-Overall9%

“Excellent product”

Value For Money7%

“Excellent price”

Comfort-Overall5%

“Cool and comfortable”

Ease Of Use5%

“easy to wear”

Weight Light4%

“Lightweight, effective, and easy to use”

Advertised Vs Actual Product4%

“As described”

Size-Overall4%

“Fits perfectly”

Efficiency3%

“Works perfectly”

Color3%

“The colors are awesome”

What buyers complain about

Durability8%

“Break easily”

Size-Overall8%

“Fits tight”

Quality-Overall6%

“Poor Quality”

Heating6%

“that's bc there was no body heat to melt it”

Thickness5%

“thicker than what is actually delivered”

Smell5%

“Chemical smell is overwhelming”

Value For Money5%

“it makes me wonder if they would be cheaper”

Functionality-Overall5%

“Not Effective”

Color4%

“Dye bleeds”

Advertised Vs Actual Product4%

“False Advertising”

Top return reasons

Size-Overall21%

Material Quality14%

Advertised Vs Actual Product12%

Value For Money8%

Functionality-Overall5%

Neck Fit5%

Thin5%

Color4%

Smell4%

Quality-Overall4%

Common questions

Is cooling towels profitable to sell on Amazon United States?: The niche generates $4.1M/yr across 46 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +435.6%. Flapen's verdict: Launch it (78/100).
How competitive is the cooling towels niche?: 29 brands and 57 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in cooling towels?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.7%.
When does demand for cooling towels peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 31.9× the quietest.
What does it cost to enter the cooling towels niche?: Listings span $5.17–$126.53; the average listing price is $14.53 (sweet spot $15–$100). The average incumbent carries 5,071 reviews — the moat a new listing must climb.

Related niches in Sports & Outdoors

77multifunctional pedal resistance band$235K/yr +136.4%Worth a look
80foot pedal resistance band$1.4M/yr +78.6%Launch it
76norway soccer jersey 2026$197K/yr >1,000%Worth a look
7621 fitness resistance bands-4 tube pedal ankle puller$969K/yr +36.5%Launch it
74usa soccer jersey$443K/yr >1,000%Worth a look
74england soccer jersey$141K/yr >1,000%Worth a look

All Sports & Outdoors niches

cooling towels

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Sports & Outdoors