Cooling Towels
Cooling Towels clears our launch bar: a $4.1M/yr market growing +435.6% this quarter with returns at 1.7%.
Flapen Score
Top 1% of 8,101 Sports & Outdoors niches · +31 vs the category median of 47
Is Cooling Towels profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Cooling Towels is a $4.1M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 78/100.
Cooling Towels: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +435.6% over the last 90 days and 7.3% of searches end in a purchase.
$4.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 46 products
Top Cooling Towels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CADONO 4 Pack Cooling Towel (40x12) Soft Breathable Chilly Towel Ice Towel Microfiber Towel for Yoga Sport Running Workout Gym Camping Fitness Workout & More Activities(Multicolor)
- Price
- $7.86
- Rating
- 4.5/5
- Reviews
- 3,018
- Age
- 3y ago
Coume 6 Pack Cooling Neck Wraps Neck Cooler Ice Bandanas Scarf for Hot Weather Summer Ultra Running Walking Riding Women Men(Retro Color)
- Price
- $10.50
- Rating
- 3.9/5
- Reviews
- 891
- Age
- 4y ago
Sukeen 4 Pack Cooling Towels (40x12) Cooling Neck Wraps Ice Towel Soft Breathable Chilly Towel Microfiber Towel for Yoga Sport Running Gym Workout Camping Fitness Workout & More Activities
- Price
- $14.65
- Rating
- 4.5/5
- Reviews
- 28,010
- Age
- 6y ago
FROGG TOGGS Chilly Pad Instant Cooling Towel long lasting reusable Sports and Outdoors Neck Towel 33x13 Sky Blue
- Price
- $10.10
- Rating
- 4.5/5
- Reviews
- 15,335
- Age
- 22y ago
Sukeen 4 Pack Cooling Towels (40x12) Cooling Neck Wraps Ice Towel Soft Breathable Chilly Towel Microfiber Towel for Yoga Sport Running Gym Workout Camping Fitness Workout & More Activities
- Price
- $14.27
- Rating
- 4.5/5
- Reviews
- 28,010
- Age
- 9y ago
Trending
90-day click momentum
MISSION Cooling Bandana Navy Paisley - Lightweight & Breathable - Cools Up to 2 Hours - UPF 50 Sun Protection - Machine Washable
- Price
- $16.36
- Rating
- 4.5/5
- Reviews
- 2,377
- Age
- 6y ago
FROGG TOGGS Chilly Pad Instant Cooling Towel long lasting reusable Sports and Outdoors Poly Vinyl Alcohol Neck Towel 33x13
- Price
- $10.17
- Rating
- 4.5/5
- Reviews
- 15,335
- Age
- 17y ago
MISSION Cooling Hoodie Towel- Sport Hood Towel Cools when Wet UPF 50 Contours Your Head to Stay in Place- Black
- Price
- $20.80
- Rating
- 4.4/5
- Reviews
- 6,765
- Age
- 13y ago
BOGI Cooling Towel Cooling Towels for Neck and Face-40x12
- Price
- $8.78
- Rating
- 4.5/5
- Reviews
- 7,183
- Age
- 9y ago
Puomue 5 Pack Cooling Towels 40 Inches X 12 Inches Breathable Soft Chilly Microfiber Towel for Yoga Sport Running Workout Gym Camping and Fitness Multicolor
- Price
- $6.13
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 6mo ago
Newest
by launch datePuomue 5 Pack Cooling Towels 40 Inches X 12 Inches Breathable Soft Chilly Microfiber Towel for Yoga Sport Running Workout Gym Camping and Fitness Multicolor
- Price
- $6.13
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 6mo ago
Amazon Basics Cooling Towels for Neck and Face Sports Workout Recovery 40 x 12 Black/Gray/Aqua/Navy 4-Pack
- Price
- $8.11
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 1y ago
Arctic Air Neck Chill Neck Cooling Tube Hands Free Cooling Quick Freeze Gel Wearable Body Coolers for Hot Weather Reusable Adjustable Fit 3 Pack
- Price
- $19.63
- Rating
- 4.1/5
- Reviews
- 794
- Age
- 1y ago
Nemlistey 4 Pack Cooling Towels Soft Breathable Cooling Towels for Neck and Face Microfiber Gym Towels for Men and Women with Waterproof Bag & Carabiner Sweat Towel for Yoga Golf Hiking Running
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 718
- Age
- 1y ago
PAWPRO 4 Packs Cooling Towels for Neck and Face Soft Breathable Gym Towels with Waterproof Bag & Carabiner Multi-Colored Sweat Towels for Gym Running Yoga (Light Blue/Royal Blue/Black/Grey)
- Price
- $8.59
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
29 rising
Sellers
57
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
40%
Top 20: 78%
Open market
38%
- FROGG TOGGS18%
- Sukeen16%
- CADONO10%
- Coume9%
- CSITE5%
- YQXCC4%
Cooling Towels demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.9×
Top Cooling Towels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cooling towels1.7M/yr
- cooling towels for neck and face591K/yr
- cooling neck wraps421K/yr
- cooling towel430K/yr
- cooling towels for hot weather101K/yr
- cooling rags56K/yr
- neck cooling wraps70K/yr
- cooling neck towel50K/yr
- cooling neck wrap49K/yr
- cooling towels for sports46K/yr
What reviews say buyers love and hate about Cooling Towels
What buyers mention most, as a share of all reviews.
What buyers love
60% of reviews“Perfect for Hot Summer Days”
“Excellent product”
“Excellent price”
“Cool and comfortable”
“easy to wear”
What buyers complain about
57% of reviews“Break easily”
“Fits tight”
“Poor Quality”
“that's bc there was no body heat to melt it”
“thicker than what is actually delivered”
Cooling Towels return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cooling Towels questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
