Citronella Candles Outdoor

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +238.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.0M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+238.7%

Conversion, latest week

9.6%

Market size, estimated

$6.0Ma year

Peak month

June17.5× the quietest month

Top search term

citronella candles outdoor1.8M searches a year

Listings sell for $17.01 on average, from $4.78 to $35.88. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $17.01 that is $170K to $213K a year per listing.

Average price

$17.01inside the $15 to $100 sweet spot

Price range

$4.78–$35.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

$170K–$213K

Returns

0.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #175 within Lights & Lanterns. It carries 2,015 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#175in Lights & Lanterns

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

2,015per listing

Listings tracked

32

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

49 months