Is citronella candles outdoor profitable to sell on Amazon United States?

The niche generates $6.0M/yr across 32 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +238.7%. Flapen's verdict: Launch it (80/100).

How competitive is the citronella candles outdoor niche?

18 brands and 219 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in citronella candles outdoor?

Top complaints mined from reviews: Size-Overall, Pest/Insect Control, Functionality-Overall. The return rate is 0.7%.

When does demand for citronella candles outdoor peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 17.5× the quietest.

What does it cost to enter the citronella candles outdoor niche?

Listings span $4.78–$35.88; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 2,015 reviews — the moat a new listing must climb.

citronella candles outdoor

Launch it

A $6.0M/yr market growing +238.7% this quarter with returns at 0.7% — clears our launch bar.

Market size

Incredible$6.0M

$6.0M/yr · 3.7M searches

Growth

Incredible+238.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.01

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$4.78–$35.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,015.06

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, citronella candles outdoor is a $6.0M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 80/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

citronella candles outdoor market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: $5.1M–$6.8M; units × avg price
Conversion rate: 9.6%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.2%
Avg brand age: 49 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

219

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

27%

Coleman21%
OFF!21%
Aottom11%
TIKI9%
Cliganic7%
KEARLGMBH5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +238.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 17.5×

Open Trend

Top citronella candles outdoor search terms

citronella candles outdoor1.8M/yr +281.8%6.2% conv.
citronella candles516K/yr +295.0%4.8% conv.
citronella272K/yr +184.4%1.9% conv.
citronella candle149K/yr +168.2%5.1% conv.
outdoor candles178K/yr +100.2%1.2% conv.
mosquito candles for outside131K/yr +220.9%7.9% conv.
mosquito candle98K/yr +186.0%8.1% conv.
bug candles for outside47K/yr +340.8%6.1% conv.
mosquito repellent candles85K/yr +239.2%6.4% conv.
outdoor candle64K/yr +88.2%1.4% conv.

All search terms

Top citronella candles outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)

OFF!$11.284.3★7,357 rev

Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz

Coleman$4.784.5★9,794 rev

Coleman 70+ Hour Citronella Candle Outdoor Lantern Classic Design with Easy Carry and Hang Handle Extended Burn Time for Camping Picnics and Patio Ambiance 6.7 oz Red

Coleman$9.994.3★5,590 rev

TIKI Citronella Candle Bucket for Outdoors Triple-Wick Galvanized Metal

TIKI$12.604.1★3,353 rev

Citronella Candles Outdoor 2 Pack 12oz Each Large Double-Wick Soy Wax Candles 100-Hour Burn Time for Patio Camping Backyard Emergency & Survival

KEARLGMBH$21.074.4★386 rev

Newest

by launch date

Citronella Candles Outdoor 2 Packs Large Citronella Candles for Garden 3-Wick Natural Soy Wax Lemongrass Candle 140 Hours Long Lasting Burning Candle for Patio Yard Home Balcony Camping

Aottom$20.0592 rev

4mo ago

Citronella Candles Outdoor 34OZ Large Citronella Candle for Patio 3 Wicks Natural Soy Candle for Summer 200 Hours Long Lasting Burn Outside Candles for Garden Yard Balcony Camping

Aottom$17.11214 rev

4mo ago

UGBEM Citronella Candles Outdoor for Camping Patio Essential Oil Candles for Yard and Outside Natural Non-Toxic Soy Wax Candle for Backyard Travel Indoor Home Decor Burns 26 Hours 5.3oz 2 Pack

ugbem$10.3288 rev

5mo ago

Citronella Candles Outdoor Large Citronella Candle 30oz 4 Wicks 180-Hour Burn Time Outdoor Candles for Patio Backyard Home Balcony Camping Emergency & Survival

AOTOIE$21.5771 rev

6mo ago

Citronella Candles Outdoor 12 Pack Citronella Candle Set Made with Citronella Oils and Natural Soy Wax 120 Hour Burn Time 2 oz Small Bucket Candles for Patio Home Backyard

Collabell$16.96101 rev

7mo ago

What buyers say about citronella candles outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“The fragrance is amazing”

Pest/Insect Control10%

“The best insect repellent”

Value For Money7%

“Good Deal”

Quality-Overall6%

“It also seems well made”

Brightness/Shine/Glow5%

“Great Candles”

Size-Overall4%

“nice Compact size”

Advertised Vs Actual Product3%

“Product was as advertised”

Suitable For Indoor3%

“perfect for indoor use”

Durability3%

“Long lasting & useful”

Design-Overall2%

“Containers are nice design”

What buyers complain about

Size-Overall19%

“Extremely small”

Pest/Insect Control17%

“do not repel mosquitos”

Functionality-Overall9%

“Not functional”

Quality-Overall8%

“Horrible quality”

Value For Money7%

“Not worth the buy”

Smell5%

“smell bad”

Durability3%

“Does Not Hold Up Well”

Advertised Vs Actual Product2%

“Looks are deceiving”

Flammable2%

“Fire hazard”

Heating1%

“Burns ver fast”

Top return reasons

Size-Overall34%

Smell12%

Functionality-Overall10%

Value For Money10%

Advertised Vs Actual Product8%

Pest/Insect Control7%

Defective Material/Parts4%

Product Condition3%

Color2%

Leak-Proof2%

Common questions

Is citronella candles outdoor profitable to sell on Amazon United States?: The niche generates $6.0M/yr across 32 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +238.7%. Flapen's verdict: Launch it (80/100).
How competitive is the citronella candles outdoor niche?: 18 brands and 219 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in citronella candles outdoor?: Top complaints mined from reviews: Size-Overall, Pest/Insect Control, Functionality-Overall. The return rate is 0.7%.
When does demand for citronella candles outdoor peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 17.5× the quietest.
What does it cost to enter the citronella candles outdoor niche?: Listings span $4.78–$35.88; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 2,015 reviews — the moat a new listing must climb.