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Air Stone

Maybe

Prices already span $3.73–$79.12, with room to position. But demand is soft, at -11.2% this quarter, so Air Stone is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$612K/yr749K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
41%top-5 click share · 17 brands · 23 sellers

Flapen Score

Air Stone against its category

The dotted line is the Pet Supplies average. Past it, Air Stone is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Stone market on Amazon at a glance

Shoppers on Amazon United States searched for Air Stone 749K times last year and spent an estimated $612K. The top 5 brands take 83% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $612K a year.

Searches, last 12 months
749K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
5.9%
Market size, estimated
$612Ka year
Peak month
March1.3× the quietest month
Top search term
air stones for aquariums126K searches a year

02 · Price

A sale here is worth $13.84.

Listings sell for $13.84 on average, from $3.73 to $79.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $13.84 that is $10K to $14K a year per listing.

Average price
$13.84under the $15 to $100 sweet spot
Price range
$3.73–$79.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #53 within Fish & Aquatic Pets. It carries 2,063 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
0.3%
Average rank
#53in Fish & Aquatic Pets
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,063per listing
Listings tracked
43

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Air Stone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

14%

  • Brand 133%
  • Brand 220%
  • Brand 318%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (11 brands, 14%)

Demand

Air Stone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Air Stone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air stones for aquariums126K/yr
  • air stone153K/yr
  • aquarium air stones78K/yr
  • airstone45K/yr
  • airstones for aquarium39K/yr
  • aquarium air stone42K/yr
  • air stones35K/yr
  • fish tank air stone36K/yr
  • air stone for fish tank19K/yr
  • aerator stone14K/yr

Reviews and returns

What reviews say buyers love and hate about Air Stone

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
24%of negative reviews mention “Durability”
2.2%of orders come back
“Broke after one week”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Air Stone questions

Answered from the same tracked data.