Is african cichlids live fish profitable to sell on Amazon United States?

The niche generates $105K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the african cichlids live fish niche?

10 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in african cichlids live fish?

Top complaints mined from reviews: Durability, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.

When does demand for african cichlids live fish peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the african cichlids live fish niche?

Listings span $12.15–$137.45; the average listing price is $53.31 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.

african cichlids live fish

Worth a look

Shows low returns (0.4%), but soft demand (-20.1% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great153.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$53.31

avg listing price — sweet spot $15–$100

Price range

Good$12.15–$137.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$105K

$105K/yr · 93K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, african cichlids live fish is a $105K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

african cichlids live fish market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $80K–$107K; units × avg price
Launch success: —; 0 of 4 new (360d)
Conversion rate: 2.1%
Avg BSR: #1,219
Page quality: 0%
Prime: 18%
Sponsored: 14%
Out of stock: 16.2%
Avg brand age: 69 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

10%

Swimming Creatures32%
Generic27%
Seachem15%
WorldwideTropicals6%
Polar Bear's Pet Shop6%
Quinn's Fins4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top african cichlids live fish search terms

african cichlids live fish23K/yr -5.6%0.5% conv.
cichlids live fish25K/yr -33.8%0.4% conv.
cichlids live fish for sale5K/yr +76.7%0.4% conv.
live cichlid fish9K/yr -19.4%0.3% conv.
african cichlids11K/yr -42.7%1.1% conv.
cichlid fish5K/yr -0.9%0.3% conv.
cichlid live fish8K/yr -43.1%0.3% conv.
cichlid trace4K/yr -29.1%17.2% conv.
cichlid trace seachem3K/yr -32.1%20.3% conv.

All search terms

Top african cichlids live fish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Swimming Creatures 12 Assorted Color Mbuna African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)

Swimming Creatures$68.634.5★18 rev

Seachem Cichlid Trace Elements 500ml

Seachem$14.904.8★1,486 rev

Family of (5) African Cichlids 2 Live Tropical Fish Assorted Alonocara Peacock Cichlid Fish

Generic$87.203.7★425 rev

2 Pack - Blue Texas Cichlid Live Freshwater Aquarium Fish

Generic$26.323.8★5 rev

Swimming Creatures 6 Assorted Color African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)

Swimming Creatures$52.744.2★11 rev

Newest

by launch date

5-Pack Assorted Peacock Cichlid 2 Live Freshwater Fish Colorful African Species Mix Active Hardy Juveniles Ideal for African Tanks Community Displays and Vibrant Aquarium Setups

Generic$71.875 rev

7mo ago

5-Pack Assorted African Mbuna Cichlids Freshwater Live Fish Species Originating Lake Malawi Suitable Rock Based Community Aquariums Featuring Active Behavior Diverse Patterns Bold Natural Coloration

Generic$39.930 rev

7mo ago

Swimming Creatures 12 Assorted Color Mbuna African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)

Swimming Creatures$68.6318 rev

10mo ago

Swimming Creatures 9 Assorted Color Mbuna African Cichlids Exotic Freshwater Aquarium Fish (Size Approx: 1-1.5)

Swimming Creatures$67.450 rev

10mo ago

Electric Blue Jack Dempsey Cichlid (Pack of 2 Fish) Aquarium Exotic Freshwater Live Fish

Aquaticheavens$56.456 rev

1y ago

What buyers say about african cichlids live fish

What buyers praise and complain about, mined from review topics.

What buyers love

Color50%

“I hope you can see their colors well”

Size-Overall30%

“Beautiful great sized fish”

Advertised Vs Actual Product20%

“beautiful as they were illustrated i was very pleased to say the least”

What buyers complain about

Durability44%

“every one of them died”

Value For Money33%

“Definitely not worth the price”

Advertised Vs Actual Product11%

“they were not pretty like the picture that they show there was 1 orange 1”

Color11%

“And silver and just bland colors, nothing special”

Top return reasons

Value For Money27%

Leak-Proof27%

Size-Overall18%

Durability9%

Product Condition9%

Color9%

Common questions

Is african cichlids live fish profitable to sell on Amazon United States?: The niche generates $105K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the african cichlids live fish niche?: 10 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in african cichlids live fish?: Top complaints mined from reviews: Durability, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for african cichlids live fish peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the african cichlids live fish niche?: Listings span $12.15–$137.45; the average listing price is $53.31 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.