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African Cichlids Live Fish

African Cichlids Live Fish shows low returns (0.4%), but soft demand (-20.1% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Ranks 1,808 of 3,978 Pet Supplies niches · on the category median

Market size 26Growth 15Conversion 26Competition 52Returns 98Price range 68Avg price 92Brand share 31Review moat 92Quality gap 94
This niche Category average · 3,978 niches

Is African Cichlids Live Fish profitable on Amazon?

According to Flapen's Amazon United States niche tracking, African Cichlids Live Fish is a $105K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 51/100.

African Cichlids Live Fish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.1% over the last 90 days and 2.1% of searches end in a purchase.

$105K

revenue / yr

Units sold / yr2K
Search volume / yr-20.1%93K
Conversion rate2.1%
Avg price$53.31

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 23
Top-5 product click share54%
Open market14%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement14%
New entrants (1y)4· 0 succeeded
Avg rating4.0★
Avg reviews153

Top African Cichlids Live Fish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$10K$16K$21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

23

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

10%

  • Swimming Creatures32%
  • Generic27%
  • Seachem15%
  • WorldwideTropicals6%
  • Polar Bear's Pet Shop6%
  • Quinn's Fins4%
  • Open — no brand owns it (4 brands, 10%)

African Cichlids Live Fish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR2.1%Products22Brands10Top 5 Brands86%OOS Rate16.2%Rating4.0★Reviews153Avg BSR#1,219
2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top African Cichlids Live Fish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • african cichlids live fish23K/yr
  • cichlids live fish25K/yr
  • cichlids live fish for sale5K/yr
  • live cichlid fish9K/yr
  • african cichlids11K/yr
  • cichlid fish5K/yr
  • cichlid live fish8K/yr
  • cichlid trace4K/yr
  • cichlid trace seachem3K/yr

What reviews say buyers love and hate about African Cichlids Live Fish

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Color50%

I hope you can see their colors well

Size-Overall30%

Beautiful great sized fish

Advertised Vs Actual Product20%

beautiful as they were illustrated i was very pleased to say the least

What buyers complain about

100% of reviews
Durability44%

every one of them died

Value For Money33%

Definitely not worth the price

Advertised Vs Actual Product11%

they were not pretty like the picture that they show there was 1 orange 1

Color11%

And silver and just bland colors, nothing special

African Cichlids Live Fish return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
27%
2Leak-Proof
27%
3Size-Overall
18%
4Durability
9%
5Product Condition
9%

Common African Cichlids Live Fish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores African Cichlids Live Fish 51/100 on Amazon United States — Worth a look. The niche generates $105K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -20.1% over the last 90 days.
Search demand for African Cichlids Live Fish on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.