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Activated Carbon

Maybe

An estimated 0.9% of orders come back. But the average product has 3,981 reviews to catch up to, so Activated Carbon is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$491K/yr283K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
48%top-5 click share · 21 brands · 47 sellers

Flapen Score

Activated Carbon against its category

The dotted line is the Pet Supplies average. Past it, Activated Carbon is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activated Carbon market on Amazon at a glance

Shoppers on Amazon United States searched for Activated Carbon 283K times last year and spent an estimated $491K. The top 5 brands take 78% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
8.2%
Market size, estimated
$491Ka year
Peak month
February1.2× the quietest month
Top search term
activated carbon90K searches a year

02 · Price

A sale here is worth $21.19.

Listings sell for $21.19 on average, from $4.66 to $121.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $21.19 that is $21K to $26K a year per listing.

Average price
$21.19inside the $15 to $100 sweet spot
Price range
$4.66–$121.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$26K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #330 within Fish & Aquatic Pets. It carries 3,981 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#330in Fish & Aquatic Pets
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,981per listing
Listings tracked
34

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Activated Carbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

47

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

48%

Top 20: 88%

Open market

19%

  • Brand 127%
  • Brand 220%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Activated Carbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Activated Carbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • activated carbon90K/yr
  • activated carbon pellets23K/yr
  • activated charcoal pellets17K/yr
  • aquarium carbon22K/yr
  • aquarium charcoal18K/yr
  • activated carbon aquarium21K/yr
  • fluval carbon12K/yr
  • carbon for aquarium11K/yr
  • activated charcoal for aquariums7K/yr
  • activated charcoal aquarium8K/yr

Reviews and returns

What reviews say buyers love and hate about Activated Carbon

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
41%of negative reviews mention “Smell”
0.9%of orders come back
“Smells awful”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Activated Carbon questions

Answered from the same tracked data.