Activated Carbon
MaybeAn estimated 0.9% of orders come back. But the average product has 3,981 reviews to catch up to, so Activated Carbon is a Maybe.
- Flapen Score
- 57 / 100Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 5157
- Market size
- $491K/yr283K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 48%top-5 click share · 21 brands · 47 sellers
Flapen Score
Activated Carbon against its category
The dotted line is the Pet Supplies average. Past it, Activated Carbon is stronger. Inside it, weaker.
Market
The Activated Carbon market on Amazon at a glance
Shoppers on Amazon United States searched for Activated Carbon 283K times last year and spent an estimated $491K. The top 5 brands take 78% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $491Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- activated carbon90K searches a year
02 · Price
A sale here is worth $21.19.
Listings sell for $21.19 on average, from $4.66 to $121.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $21.19 that is $21K to $26K a year per listing.
- Average price
- $21.19inside the $15 to $100 sweet spot
- Price range
- $4.66–$121.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $21K–$26K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #330 within Fish & Aquatic Pets. It carries 3,981 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 97%
- Out of stock, average day
- 3.9%
- Average rank
- #330in Fish & Aquatic Pets
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,981per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Activated Carbon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marineland Black Diamond Premium Activated Carbon 22 Ounces Filter Media For Aquariums
- Price
- $9.48
- Rating
- 4.7/5
- Reviews
- 13,229
- Age
- 22y ago

Fluval Carbon Filter Media for Aquariums Premium Bituminous Carbon Inserts 100-gram Nylon Bags 3 Count (Pack of 1) A1440
- Price
- $6.55
- Rating
- 4.8/5
- Reviews
- 8,761
- Age
- 20y ago

Marineland Black Diamond Premium Activated Carbon Filter Media 40 oz
- Price
- $22.26
- Rating
- 4.7/5
- Reviews
- 13,229
- Age
- 22y ago

Premium Activated Carbon Aquarium Carbon for Fish Tank Filter Aquarium Filter Media Granulated Charcoal for Fish Tanks Activated Charcoal Bulk (3 lbs with Fine Mesh Bag)
- Price
- $31.53
- Rating
- 4.6/5
- Reviews
- 3,547
- Age
- 8y ago

Sukh 410g Acid Free Activated Carbon Pellets - Activated Charcoal Bulk Activated Carbon Aquarium Charcoal Pellets Activated Charcoal Filter Carbon Aquarium Filter for Waterbox Aquariums Pond Fish Tank
- Price
- $7.57
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sukh Activated Carbon Pellets - Activated Charcoal Bulk Carbon for Aquarium Charcoal Pellets for Waterbox Aquariums Pond Fish Tank (2.7 Pounds)
- Price
- $16.56
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 10mo ago

Innmily Activated Charcoal Odor Absorber Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags for Shoe Home Car Closet Pet Sneaker Deodorizer Smoke Room Deodorizer(6 x 50g)
- Price
- $9.73
- Rating
- 4.3/5
- Reviews
- 3,266
- Age
- 2y ago

AQUAPAPA 6 lbs Bulk Carbon Charcoal Filter Media Pellets for Aquarium Fish Tanks
- Price
- $28.72
- Rating
- 4.5/5
- Reviews
- 1,513
- Age
- 10y ago

VVLIAM Aqarium Filter Activated Charcoal Aquarium Filter Media Activated Carbon Pellets for Turtle Tank and Fish Tank - Activated Charcoal Compatible with Tetra Whisper Filter Water Tanks
- Price
- $10.14
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago

hygger Aquarium Activated Carbon Premium Natural Coconut Shell Activated Charcoal for Freshwater and Saltwater Fish Tank Filter Media Water Purification Carbon (10.5 oz with Fine Mesh Bag)
- Price
- $16.47
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago
Newest
by launch date
TradeGrade Premium Activated Carbon (1 Gallon) Granular Charcoal Filter Media for Aquariums & Water Purification
- Price
- $33.63
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 9mo ago

Sukh Activated Carbon Pellets - Activated Charcoal Bulk Carbon for Aquarium Charcoal Pellets for Waterbox Aquariums Pond Fish Tank (2.7 Pounds)
- Price
- $16.56
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 10mo ago

VVLIAM Aqarium Filter Activated Charcoal Aquarium Filter Media Activated Carbon Pellets for Turtle Tank and Fish Tank - Activated Charcoal Compatible with Tetra Whisper Filter Water Tanks
- Price
- $10.14
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago

Sukh Activated Carbon Pellets - Activated Charcoal Bulk Carbon for Aquarium Charcoal Pellets for Waterbox Aquariums Pond Fish Tank (1.9 Pounds)
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 1y ago

hygger Aquarium Activated Carbon Premium Natural Coconut Shell Activated Charcoal for Freshwater and Saltwater Fish Tank Filter Media Water Purification Carbon (10.5 oz with Fine Mesh Bag)
- Price
- $16.47
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
47
Est. top-5 brand share
78%
Top 20: 99%
Est. top-5 click share
48%
Top 20: 88%
Open market
19%
- MarineLand27%
- Fluval20%
- Sukh13%
- Aquatic Experts9%
- Aquapapa8%
- Trade Grade4%
Demand
Activated Carbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Activated Carbon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- activated carbon90K/yr
- activated carbon pellets23K/yr
- activated charcoal pellets17K/yr
- aquarium carbon22K/yr
- aquarium charcoal18K/yr
- activated carbon aquarium21K/yr
- fluval carbon12K/yr
- carbon for aquarium11K/yr
- activated charcoal for aquariums7K/yr
- activated charcoal aquarium8K/yr
Reviews and returns
What reviews say buyers love and hate about Activated Carbon
We read the reviews and the return reasons for every product selling here.
“Smells awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Activated Carbon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









