hockey skate guards
Skip itSoft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.28avg listing price — sweet spot $15–$100
Price range
Good$9.95–$25.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,098.17avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 6% kills the launch gate
Market size
Okay$118K$118K/yr · 102K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-63.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hockey skate guards is a $118K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $96K–$116K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 6.0%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 13.2%
- Avg brand age
- 59 months
- Avg seller age
- 164 days
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Elite Hockey78%
- Generic13%
- UICE5%
- Rollergard4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elite Hockey Pro-Skate Guard (Black SR/Large)
Elite Hockey$24.154.5★1,540 rev
Ice Skate Blade Covers Thickened Design Black Large 1 Pair
Generic$9.954.6★121 rev
Elite Hockey Pro-Skate Guard (Black JR/Medium)
Elite Hockey$25.654.5★1,540 rev
UICE Ice Skate Guards Skate Blade Cover for Hockey Skate Figure Skate Guards Hockey Gift for Youth and Adlut(Black Senior)
UICE$14.144.9★20 rev
SuperGard Hockey Skate Guard Black
Rollergard$17.044.7★1,828 rev
Newest
by launch dateUICE Ice Skate Guards Skate Blade Cover for Hockey Skate Figure Skate Guards Hockey Gift for Youth and Adlut(Black Senior)
UICE$14.1420 rev
Ice Skate Blade Covers Thickened Design Black Large 1 Pair
Generic$9.95121 rev
Elite Hockey Pro-Skate Guard (Blue JR/Medium)
Elite Hockey$24.791,540 rev
Elite Hockey Pro-Skate Guard (Black SR/Large)
Elite Hockey$24.151,540 rev
Elite Hockey Pro-Skate Guard (Black JR/Medium)
Elite Hockey$25.651,540 rev
Trending
90-day click momentumUICE Ice Skate Guards Skate Blade Cover for Hockey Skate Figure Skate Guards Hockey Gift for Youth and Adlut(Black Senior)
UICE$14.144.9★
Elite Hockey Pro-Skate Guard (Black JR/Medium)
Elite Hockey$25.654.5★
Elite Hockey Pro-Skate Guard (Blue JR/Medium)
Elite Hockey$24.794.5★
Elite Hockey Pro-Skate Guard (Black SR/Large)
Elite Hockey$24.154.5★
Ice Skate Blade Covers Thickened Design Black Large 1 Pair
Generic$9.954.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Good quality product”
“As Advertised”
“Protecting my goalie skate blades”
“Good for skate storage”
“Keeps you safe from sharp blades”
“Simple and easy”
What buyers complain about
“They that it didn't fit”
“Sturdiness not yet lnown”
“So no walking in them”
“More of a smokey gray than a black”
“Cheap and ripped when putting on a dull skate”
“Ripped the first day”
Top return reasons
Common questions
- Is hockey skate guards profitable to sell on Amazon United States?
- The niche generates $118K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.0%. Flapen's verdict: Skip it (29/100).
- How competitive is the hockey skate guards niche?
- 4 brands and 16 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hockey skate guards?
- Top complaints mined from reviews: Size-Overall, Strength, Exercise/Sports Suitability. The return rate is 3.8%.
- When does demand for hockey skate guards peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the hockey skate guards niche?
- Listings span $9.95–$25.65; the average listing price is $19.28 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.
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