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Godzilla Blanket

Fail

Shoppers spend an estimated $17K a year here, so Godzilla Blanket is a Fail.

Flapen Score
29
29 / 100
Ranks 7 of 8 Other niches · −7 vs the category median of 36
Market size
$17K/yr84K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
62%top-5 click share · 11 brands · 59 sellers

Flapen Score

Godzilla Blanket against its category

The dotted line is the Other average. Past it, Godzilla Blanket is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Godzilla Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Godzilla Blanket 84K times last year and spent an estimated $17K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
0.8%
Market size, estimated
$17Ka year
Peak month
December7.2× the quietest month
Top search term
godzilla blanket72K searches a year

02 · Price

A sale here is worth $25.68.

Listings sell for $25.68 on average, from $10.30 to $60.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $25.68 that is $3K to $6K a year per listing.

Average price
$25.68inside the $15 to $100 sweet spot
Price range
$10.30–$60.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #3,609 within Other. It carries 625 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
35.0%
Average rank
#3,609in Other
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
625per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Godzilla Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

59

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

9%

  • Brand 135%
  • Brand 225%
  • Brand 319%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Godzilla Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Godzilla Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • godzilla blanket72K/yr
  • godzilla throw blanket6K/yr
  • godzilla blankets for adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Godzilla Blanket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gifting Purpose”
28%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Pretty big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Godzilla Blanket questions

Answered from the same tracked data.