skate guards
Skip itSoft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.03avg listing price — sweet spot $15–$100
Price range
Great$8.95–$64.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Market size
Good$368K$368K/yr · 497K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,681.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-63.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, skate guards is a $368K/yr Amazon United States market (497K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $390K–$521K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 2.8%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 5.3%
- Avg brand age
- 52 months
- Avg seller age
- 162 days
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
21
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- Elite Hockey46%
- Edea15%
- Guardog10%
- CRS Cross9%
- BOSONER8%
- Generic8%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elite Hockey Pro-Skate Guard (Black SR/Large)
Elite Hockey$24.154.5★1,540 rev
Edea Figure Skates E-Guards Duo (Purple Sunset)
Edea$64.074.8★416 rev
Guardog Swirlz Deluxe Guard Berry Skate Guards
Guardog$18.984.5★2,755 rev
Ice Skate Blade Covers Thickened Design Black Large 1 Pair
Generic$9.954.6★121 rev
CRS Cross Ice Skate Guards Soakers and Towel Gift Set. Essential Ice Skating Hard Guard and Soft Skate Blade Cover Accessories for Figure Skating or Hockey (Sit Spin Sea Foam Large)
CRS Cross$27.534.5★2,427 rev
Newest
by launch dateIce Skate Blade Covers Thickened Design Black Large 1 Pair
Generic$9.95121 rev
Edea Figure Skates E-Guards Duo (Purple Sunset)
Edea$64.07416 rev
NANAOUS Hockey Skate Guards Ice Skate Guards Adjustable Ice Skate Blade Covers Skate Guards Figure Skating Guard Protector for Younth Men Women Kids (Black)
NANAOUS$9.76241 rev
Edea Figure Skates E-Guards (Magical Purple Medium)
Edea$58.64416 rev
Coolrunner Ice Skate Blade Covers Sports Blade Cover Skate Blade Protector for Hockey Skates Figure Skates and Ice Skates Black
Coolrunner$8.95365 rev
Trending
90-day click momentumEdea Figure Skates E-Guards (Magical Purple Medium)
Edea$58.644.8★
BOSONER Kids/Youth Knee Pads Elbow Pads Wrist Guards Set for 3-15 Years Child Protective Gear Set for Multi-Sports Outdoor Roller Skates Cycling BMX Bike Skateboard Inline Skating Scooter
BOSONER$18.904.6★
BOSONER Kids/Youth Knee Pad Elbow Pads Guards Protective Gear Set for Roller Skates Cycling BMX Bike Skateboard Inline Skatings Scooter Riding Sports (Black Small (3-8 Years))
BOSONER$18.224.5★
Edea Figure Skates E-Guards Duo (Purple Sunset)
Edea$64.074.8★
CRS Cross Ice Skate Guards Soakers and Towel Gift Set. Essential Ice Skating Hard Guard and Soft Skate Blade Cover Accessories for Figure Skating or Hockey (Biellmann Black Large)
CRS Cross$27.604.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Works as advertised, no complaints”
“Very durable”
“Adjustable and not uncomfortable”
“Works as advertised, no complaints”
“Simple and easy”
“Smells nice”
“Good for learning to roller skate”
“Protecting my goalie skate blades”
“she loves the design”
What buyers complain about
“Somehow they are of different size”
“The guards are pretty darn flimsy”
“Cheap and ripped when putting on a dull skate”
“Not slice resistand”
“Received product used”
“So no walking in them”
“Cheap material”
“More of a smokey gray than a black”
“Ripped the first day”
“the soakers are super thin”
Top return reasons
Common questions
- Is skate guards profitable to sell on Amazon United States?
- The niche generates $368K/yr across 12 tracked products. 90-day search growth is -63.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the skate guards niche?
- 8 brands and 21 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in skate guards?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.7%.
- When does demand for skate guards peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the skate guards niche?
- Listings span $8.95–$64.07; the average listing price is $26.03 (sweet spot $15–$100). The average incumbent carries 3,681 reviews — the moat a new listing must climb.
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