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Skate Guards

Fail

Demand is soft, at -63.0% this quarter, so Skate Guards is a Fail.

Flapen Score
37
37 / 100
Top 50% of 8 Other niches · +1 vs the category median of 36
Market size
$368K/yr497K searches / yr
90-day growth
-63.0%search demand this quarter
Competition
79%top-5 click share · 8 brands · 21 sellers

Flapen Score

Skate Guards against its category

The dotted line is the Other average. Past it, Skate Guards is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skate Guards market on Amazon at a glance

Shoppers on Amazon United States searched for Skate Guards 497K times last year and spent an estimated $368K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-63.0%
Conversion, latest week
2.8%
Market size, estimated
$368Ka year
Peak month
January4.6× the quietest month
Top search term
ice skate guards103K searches a year

02 · Price

A sale here is worth $26.03.

Listings sell for $26.03 on average, from $8.95 to $64.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $26.03 that is $13K to $20K a year per listing.

Average price
$26.03inside the $15 to $100 sweet spot
Price range
$8.95–$64.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #6 within Other. It carries 3,681 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#6in Other
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,681per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Skate Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Brand 146%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (2 brands, 4%)

Demand

Skate Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Skate Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice skate guards103K/yr
  • skate guards89K/yr
  • hockey skate guards59K/yr
  • figure skate guards30K/yr
  • hard guards for figure skates19K/yr
  • skate guards hockey32K/yr
  • skate guards figure skating21K/yr
  • skate covers16K/yr
  • ice skate covers18K/yr
  • ice skate blade covers24K/yr

Reviews and returns

What reviews say buyers love and hate about Skate Guards

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
41%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Somehow they are of different size”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Skate Guards questions

Answered from the same tracked data.