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Skate Guards

soft demand (-63.0% this quarter) — Skate Guards doesn't clear our bar today.

Flapen Score

37
Skip it

Top 50% of 8 Other niches · +1 vs the category median of 36

Market size 54Growth 0Conversion 36Competition 17Returns 59Price range 86Avg price 95Brand share 29Review moat 28Quality gap 32
This niche Category average · 8 niches

Is Skate Guards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Skate Guards is a $368K/yr Amazon United States market (497K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.

Skate Guards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -63.0% over the last 90 days and 2.8% of searches end in a purchase.

$368K

revenue / yr

Units sold / yr20K
Search volume / yr-63.0%497K
Conversion rate2.8%
Avg price$26.03

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers8 · 21
Top-5 product click share79%
Open market12%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews3,681

Top Skate Guards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

$0$55K$110K$165K$221K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Elite Hockey46%
  • Edea15%
  • Guardog10%
  • CRS Cross9%
  • BOSONER8%
  • Generic8%
  • Open — no brand owns it (2 brands, 4%)

Skate Guards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume497KCVR2.8%Products12Brands8Top 5 Brands88%OOS Rate5.3%Rating4.6★Reviews3,681Avg BSR#6
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×

Top Skate Guards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ice skate guards103K/yr
  • skate guards89K/yr
  • hockey skate guards59K/yr
  • figure skate guards30K/yr
  • hard guards for figure skates19K/yr
  • skate guards hockey32K/yr
  • skate guards figure skating21K/yr
  • skate covers16K/yr
  • ice skate covers18K/yr
  • ice skate blade covers24K/yr

What reviews say buyers love and hate about Skate Guards

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Size-Overall14%

Perfect fit

Quality-Overall12%

Works as advertised, no complaints

Durability9%

Very durable

Adjustability/Rotatability/Reclining8%

Adjustable and not uncomfortable

Advertised Vs Actual Product7%

Works as advertised, no complaints

What buyers complain about

82% of reviews
Size-Overall41%

Somehow they are of different size

Strength8%

The guards are pretty darn flimsy

Quality-Overall8%

Cheap and ripped when putting on a dull skate

Cutting/Trimming6%

Not slice resistand

Product Condition6%

Received product used

Skate Guards return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
75%
2Advertised Vs Actual Product
4%
3Value For Money
4%
4Color
3%
5Comfort-Overall
2%

Common Skate Guards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skate Guards 37/100 on Amazon United States — Skip it. The niche generates $368K/yr across 12 tracked products. Search demand moved -63.0% over the last 90 days.
Search demand for Skate Guards on Amazon United States peaks in Jan–Feb–Dec, where the busiest month runs 4.6× the quietest.