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Wedding Planner

Fail

Demand is soft, at -14.7% this quarter, so Wedding Planner is a Fail.

Flapen Score
48
48 / 100
Top 41% of 426 Office Products niches · +1 vs the category median of 47
Market size
$1.3M/yr1.9M searches / yr
90-day growth
-14.7%search demand this quarter
Competition
59%top-5 click share · 15 brands · 46 sellers

Flapen Score

Wedding Planner against its category

The dotted line is the Office Products average. Past it, Wedding Planner is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Planner market on Amazon at a glance

Shoppers on Amazon United States searched for Wedding Planner 1.9M times last year and spent an estimated $1.3M. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
3.2%
Market size, estimated
$1.3Ma year
Peak month
January2.0× the quietest month
Top search term
wedding planner book and organizer902K searches a year

02 · Price

A sale here is worth $21.88.

Listings sell for $21.88 on average, from $9.73 to $40.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $21.88 that is $66K to $88K a year per listing.

Average price
$21.88inside the $15 to $100 sweet spot
Price range
$9.73–$40.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$66K–$88K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #183 within Personal Organizers. It carries 1,989 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#183in Personal Organizers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,989per listing
Listings tracked
21

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wedding Planner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$133K$266K$398K$531K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

46

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

17%

  • ZICOTO29%
  • Your Perfect Day22%
  • ROXBURGH11%
  • WeddingGiftsWedding10%
  • Scribble & Dot7%
  • Tullofa3%
  • Open — no brand owns it (9 brands, 17%)

Demand

Wedding Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Wedding Planner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wedding planner book and organizer902K/yr
  • wedding planner472K/yr
  • wedding planning book73K/yr
  • wedding planner book101K/yr
  • wedding planning book and organizer63K/yr
  • wedding binder46K/yr
  • wedding planning54K/yr
  • wedding planner for bride39K/yr
  • wedding planner binder24K/yr
  • wedding book planner17K/yr

FAQ

Common Wedding Planner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data