Wedding Planner
FailDemand is soft, at -14.7% this quarter, so Wedding Planner is a Fail.
- Flapen Score
- 48 / 100Top 41% of 426 Office Products niches · +1 vs the category median of 4748
- Market size
- $1.3M/yr1.9M searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 46 sellers
Flapen Score
Wedding Planner against its category
The dotted line is the Office Products average. Past it, Wedding Planner is stronger. Inside it, weaker.
Market
The Wedding Planner market on Amazon at a glance
Shoppers on Amazon United States searched for Wedding Planner 1.9M times last year and spent an estimated $1.3M. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $1.3Ma year
- Peak month
- January2.0× the quietest month
- Top search term
- wedding planner book and organizer902K searches a year
02 · Price
A sale here is worth $21.88.
Listings sell for $21.88 on average, from $9.73 to $40.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $21.88 that is $66K to $88K a year per listing.
- Average price
- $21.88inside the $15 to $100 sweet spot
- Price range
- $9.73–$40.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $66K–$88K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #183 within Personal Organizers. It carries 1,989 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #183in Personal Organizers
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,989per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Wedding Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
46
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
17%
- Brand 129%
- Brand 222%
- Brand 311%
- Brand 410%
- Brand 57%
- Brand 63%
- Open — no brand owns it (9 brands, 17%)
Demand
Wedding Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Wedding Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wedding planner book and organizer902K/yr
- wedding planner472K/yr
- wedding planning book73K/yr
- wedding planner book101K/yr
- wedding planning book and organizer63K/yr
- wedding binder46K/yr
- wedding planning54K/yr
- wedding planner for bride39K/yr
- wedding planner binder24K/yr
- wedding book planner17K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wedding Planner questions
Answered from the same tracked data.









