Stuff for Moms

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +676.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

+676.3%

Conversion, latest week

8.9%

Market size, estimated

$38Ka year

Peak month

December54.3× the quietest month

Top search term

mothers day from kids10K searches a year

Listings sell for $15.12 on average, from $4.51 to $53.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.12 that is $0 to $2K a year per listing.

Average price

$15.12inside the $15 to $100 sweet spot

Price range

$4.51–$53.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #5,736 within Personal Organizers. It carries 1,607 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

4.4%

Average rank

#5,736in Personal Organizers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,607per listing

Listings tracked

30

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

24 months