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Sheet Protectors

Fail

The top 5 brands take 100% of clicks, so Sheet Protectors is a Fail.

Flapen Score
45
45 / 100
Ranks 239 of 426 Office Products niches · −2 vs the category median of 47
Market size
$4.7M/yr3.0M searches / yr
90-day growth
-2.6%search demand this quarter
Competition
96%top-5 click share · 5 brands · 10 sellers

Flapen Score

Sheet Protectors against its category

The dotted line is the Office Products average. Past it, Sheet Protectors is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheet Protectors market on Amazon at a glance

Shoppers on Amazon United States searched for Sheet Protectors 3.0M times last year and spent an estimated $4.7M. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
15.0%
Market size, estimated
$4.7Ma year
Peak month
August2.5× the quietest month
Top search term
sheet protectors957K searches a year

02 · Price

A sale here is worth $10.42.

Listings sell for $10.42 on average, from $4.79 to $25.07. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 100,000 to 125,000 of them. At $10.42 that is $1.0M to $1.3M a year per listing.

Average price
$10.42under the $15 to $100 sweet spot
Price range
$4.79–$25.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
100,000–125,000
Revenue per listing a year
$1.0M–$1.3M
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Binders & Binding Systems. It carries 19,371 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Binders & Binding Systems
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
19,371per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sheet Protectors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 54%

Demand

Sheet Protectors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.5×

Search terms

Top Sheet Protectors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheet protectors957K/yr
  • sheet protectors for 3 ring binder368K/yr
  • page protectors for 3 ring binder245K/yr
  • page protectors274K/yr
  • binder sleeves174K/yr
  • plastic sleeves for paper 8.5x11102K/yr
  • clear sheet protectors111K/yr
  • plastic sleeves76K/yr
  • plastic sheet protectors78K/yr
  • clear binder sleeves72K/yr

Reviews and returns

What reviews say buyers love and hate about Sheet Protectors

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Thickness”
0.5%of orders come back
“Just are not as thick as some brands I have purchased in the past”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sheet Protectors questions

Answered from the same tracked data.