Planner

Shoppers searched for this 24.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months

24.0M

Growth, 90 days vs prior 90

-24.3%

Conversion, latest week

2.9%

Market size, estimated

$6.5Ma year

Peak month

January3.8× the quietest month

Top search term

planner 2026-20272.9M searches a year

Listings sell for $9.46 on average, from $5.25 to $22.56. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At $9.46 that is $95K to $118K a year per listing.

Average price

$9.46under the $15 to $100 sweet spot

Price range

$5.25–$22.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

10,000–12,500

Revenue per listing a year

$95K–$118K

Returns

1.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #88 within Planners, Refills & Covers. It carries 1,400 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#88in Planners, Refills & Covers

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,400per listing

Listings tracked

50

29 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

28Amazon's first-year sales bar

Average brand age

29 months