Planner
Planner shows a $6.5M/yr market, but soft demand (-24.3% this quarter) keeps it on the watch list.
Flapen Score
Top 14% of 426 Office Products niches · +7 vs the category median of 47
Is Planner profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Planner is a $6.5M/yr Amazon United States market (24.0M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Aug–Dec. Verdict: Worth a look — 54/100.
Planner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.3% over the last 90 days and 2.9% of searches end in a purchase.
$6.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 50 products
Top Planner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers
- Price
- $7.48
- Rating
- 4.7/5
- Reviews
- 1,595
- Age
- 1y ago
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
- Price
- $12.02
- Rating
- 4.8/5
- Reviews
- 3,472
- Age
- 6mo ago
Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)
- Price
- $7.75
- Rating
- 4.7/5
- Reviews
- 673
- Age
- 12mo ago
Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise
- Price
- $14.89
- Rating
- 4.6/5
- Reviews
- 3,675
- Age
- 8mo ago
Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink
- Price
- $6.22
- Rating
- 4.7/5
- Reviews
- 1,031
- Age
- 1y ago
Trending
90-day click momentum
Academic Planner 2026-2027 Weekly and Monthly Calendar Planner Book July 2026 June 2027 Hardcover Organizer with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Black
- Price
- $6.41
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 5mo ago
Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green
- Price
- $10.04
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 6mo ago
Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green
- Price
- $6.51
- Rating
- 4.7/5
- Reviews
- 833
- Age
- 6mo ago
Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 5 x 8 Flexible Cover Wirebound Laminated Tabs Enterprise
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 3,675
- Age
- 8mo ago
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
- Price
- $12.02
- Rating
- 4.8/5
- Reviews
- 3,472
- Age
- 6mo ago
Newest
by launch date
Planner 2026-2027 - Academic Planner 2026-2027 Weekly and Monthly Planner July 2026 - June 2027 Calendar Planner 8 x 10 Colorful Monthly Tabs Twin-Wire Binding Back Pocket Holiday
- Price
- $6.77
- Rating
- 4.6/5
- Reviews
- 2,177
- Age
- 4mo ago
Academic Planner 2026-2027 Weekly and Monthly Calendar Planner Book July 2026 June 2027 Hardcover Organizer with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Black
- Price
- $6.41
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 5mo ago
Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green
- Price
- $10.04
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 6mo ago
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
- Price
- $12.02
- Rating
- 4.8/5
- Reviews
- 3,472
- Age
- 6mo ago
Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green
- Price
- $6.51
- Rating
- 4.7/5
- Reviews
- 833
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
21 falling
Sellers
39
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
19%
- Taja31%
- Forvencer17%
- VALOME12%
- Blue Sky11%
- ZOTIA6%
- JEJEGO5%
Planner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Aug, Dec · busiest ÷ quietest = 3.8×
Top Planner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- planner 2026-20272.9M/yr
- planner5.4M/yr
- 2026-2027 monthly planner858K/yr
- daily planner1.3M/yr
- 2026 planner5.9M/yr
- academic planner 2026-2027298K/yr
- weekly planner998K/yr
- 2026482K/yr
- planners1.1M/yr
- monthly planner771K/yr
What reviews say buyers love and hate about Planner
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Very well organized”
“Good size”
“Decent quality”
“Great deal”
“Exactly as pictured”
What buyers complain about
57% of reviews“Little on the small side”
“Flimsy junk paper”
“The price was high for the quality”
“Not as thick”
“it is deceiving”
Planner return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Planner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
