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Hourly Planner

Maybe

The top 5 brands take only 49% of clicks. But the products selling today already average 4.7★, so Hourly Planner is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 426 Office Products niches · +14 vs the category median of 47
Market size
$342K/yr795K searches / yr
90-day growth
+57.9%search demand this quarter
Competition
40%top-5 click share · 31 brands · 65 sellers

Flapen Score

Hourly Planner against its category

The dotted line is the Office Products average. Past it, Hourly Planner is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hourly Planner market on Amazon at a glance

Shoppers on Amazon United States searched for Hourly Planner 795K times last year and spent an estimated $342K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 795K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.

Searches, last 12 months
795K
Growth, 90 days vs prior 90
+57.9%
Conversion, latest week
3.8%
Market size, estimated
$342Ka year
Peak month
January3.9× the quietest month
Top search term
appointment book 2026-2027147K searches a year

02 · Price

A sale here is worth $11.48.

Listings sell for $11.48 on average, from $6.51 to $23.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $11.48 that is $1K to $3K a year per listing.

Average price
$11.48under the $15 to $100 sweet spot
Price range
$6.51–$23.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #570 within Planners, Refills & Covers. It carries 1,319 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#570in Planners, Refills & Covers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,319per listing
Listings tracked
56

04 · Newcomers

13 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
13Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hourly Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

65

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

40%

Top 20: 72%

Open market

43%

  • Brand 113%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Hourly Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Hourly Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • appointment book 2026-2027147K/yr
  • appointment book220K/yr
  • hourly planner181K/yr
  • hourly planner 2026-202739K/yr
  • appointment planner 2026-202723K/yr
  • salon appointment book35K/yr
  • sunee planner 2026-20279K/yr
  • weekly appointment books 2026 20276K/yr
  • 2026-2027 appointment book8K/yr
  • hourly appointment book10K/yr

Reviews and returns

What reviews say buyers love and hate about Hourly Planner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Document Organizing/Classification”
16%of negative reviews mention “Size-Overall”
1.7%of orders come back
“dislike the only size it comes”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hourly Planner questions

Answered from the same tracked data.