hourly planner
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 6% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Growth
Good+57.9%90-day search growth — must beat 0% to launch
Review moat
Good1,318.68avg incumbent reviews — the moat a new listing must climb
Market size
Good$342K$342K/yr · 795K searches
Price range
Good$6.51–$23.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, hourly planner is a $342K/yr Amazon United States market (795K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 100–250/product
- Revenue / yr
- $287K–$344K
- units × avg price
- Launch success
- 76%
- 13 of 17 new (360d)
- Conversion rate
- 3.8%
- Avg BSR
- #570
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 18.1%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
65
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
40%
Top 20: 72%
Open market
43%
- inamio13%
- SUNEE13%
- EMSHOI9%
- SKYDUE8%
- Poluma7%
- Homlive7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.9% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNEE 2026-2027 Appointment Book Quarter-Hourly Weekly & Monthly - from July 2026 to June 2027 8.5x11 Academic Planner Flexible Cover Note Pages Bookmark Spiral Binding Black
SUNEE$16.314.7★1,835 rev
EMSHOI 2026-2027 Appointment Book 15-Minute Hourly Academic Planner Large Size (8.7 x 11.3) July 2026 - June 2027 Weekly and Monthly Agenda 12-Month Tabs Flexible Cover (Light Green)
EMSHOI$11.344.6★96 rev
SKYDUE Appointment Book 2026-2027 Academic Hourly Planner from July 2026 - June 2027 8.5 x 11 Weekly & Monthly Schedule Planner with 15-Minute Interval- Perfect for Daily Planning White Flower
SKYDUE$16.644.8★369 rev
Appointment Book 2026-2027 Hourly Planner from July 2026 - June 2027 6.38.6 Small Weekly & Monthly Appointment Planner Daily Agenda Book with 30-Minute Interval for Office School Purple
Homlive$9.504.7★58 rev
Academic Planner 2026-2027 - Hourly 2026-2027 Planner Weekly and Monthly - Appointment Book with Flexible Cover Twin-Wire Binding - Simple Design for Productivity. June 2026 - July 2027. 6.5 x 8.5
inamio$10.154.6★381 rev
Newest
by launch date
2026-2027 Appointment Book/Planner - 2026-2027 Daily Hourly Planner Jul 2026 - Jun 2027 Weekly Appointment Book 8.5 x 11 30-Minute Interval Lay-Flat Ample Space with Notes To-Do Lists
Youthamazing$8.93278 rev
AT-A-GLANCE Planner 2026-2027 Weekly Academic 14-Month July-August Quarter-Hourly Appointment Book 8-1/4 x 11 Black (7095705)
AT-A-GLANCE$19.59280 rev
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
Forvencer$12.023,472 rev
EMSHOI 2026-2027 Appointment Book 15-Minute Hourly Academic Planner Large Size (8.7 x 11.3) July 2026 - June 2027 Weekly and Monthly Agenda 12-Month Tabs Flexible Cover (Light Green)
EMSHOI$11.3496 rev
Appointment Book 2026-2027 Hourly Planner from July 2026 - June 2027 6.38.6 Small Weekly & Monthly Appointment Planner Daily Agenda Book with 30-Minute Interval for Office School Purple
Homlive$9.5058 rev
Trending
90-day click momentum
POPRUN 2026-2027 Academic Year Weekly and Monthly Planner Calendar Jul 2026 - Jun 20276.25 x 8.5 Daily Agenda Book & Appointment Book with Hourly Schedule Tabs Hardcover School and Office Supplies - Midnight Green
POPRUN$18.534.6★
Dunwell 2026-2027 Appointment Book 8.5 x 11 July 2026 to June 2027 15-Minute Hourly Schedule Planner with Colorful Tabs Daily Professional Agenda
Dunwell$17.794.7★
Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise
Blue Sky$14.894.6★
Appointment Book 2026-2027 Hourly Planner from July 2026 - June 2027 6.38.6 Small Weekly & Monthly Appointment Planner Daily Agenda Book with 30-Minute Interval for Office School Purple
Homlive$9.504.7★
AT-A-GLANCE Planner 2026-2027 Weekly Academic 14-Month July-August Quarter-Hourly Appointment Book 8-1/4 x 11 Black (7095705)
AT-A-GLANCE$19.594.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it completely organized”
“The quality of the notebook is great”
“As described”
“Excellent value”
“Its true to size”
“The design is beautiful”
“Ease of use”
“The paper feels great to write on”
“color is great”
“great for work or personal use”
What buyers complain about
“dislike the only size it comes”
“False advertisement”
“The paper is different thinner”
“then it breaks down each week with times”
“didnt finish before the planner went to print”
“Its about one inch thick”
“it does not leave you enough space to write”
“But its just not organized”
“My only complaint is that the front/back over is flimsy”
“Cheap and bent”
Top return reasons
Common questions
- Is hourly planner profitable to sell on Amazon United States?
- The niche generates $342K/yr across 56 tracked products. 13 of 17 products launched in the last 360 days are still selling. 90-day search growth is +57.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the hourly planner niche?
- 31 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in hourly planner?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Paper Quality. The return rate is 1.7%.
- When does demand for hourly planner peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the hourly planner niche?
- Listings span $6.51–$23.49; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 1,319 reviews — the moat a new listing must climb.
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