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Bookmark

Maybe

An estimated 0.8% of orders come back. But prices span $2.97–$15.34, mostly outside the sweet spot, so Bookmark is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 426 Office Products niches · +9 vs the category median of 47
Market size
$2.0M/yr11.5M searches / yr
90-day growth
-21.3%search demand this quarter
Competition
33%top-5 click share · 41 brands · 51 sellers

Flapen Score

Bookmark against its category

The dotted line is the Office Products average. Past it, Bookmark is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bookmark market on Amazon at a glance

Shoppers on Amazon United States searched for Bookmark 11.5M times last year and spent an estimated $2.0M. The top 5 brands take 41% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 11.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
11.5M
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
2.3%
Market size, estimated
$2.0Ma year
Peak month
December2.8× the quietest month
Top search term
bookmark2.7M searches a year

02 · Price

A sale here is worth $7.37.

Listings sell for $7.37 on average, from $2.97 to $15.34. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $7.37 that is $44K to $59K a year per listing.

Average price
$7.37under the $15 to $100 sweet spot
Price range
$2.97–$15.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
$44K–$59K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #73 within Book Covers & Book Accessories. It carries 1,430 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#73in Book Covers & Book Accessories
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,430per listing
Listings tracked
48

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bookmark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

51

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

33%

Top 20: 69%

Open market

55%

  • Brand 116%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Bookmark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Bookmark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bookmark2.7M/yr
  • bookmarks1.7M/yr
  • book marks for reading710K/yr
  • bookmarks for women973K/yr
  • magnetic bookmarks1.0M/yr
  • book marks790K/yr
  • book mark678K/yr
  • book marks for reading women562K/yr
  • cute bookmarks284K/yr
  • metal bookmark243K/yr

Reviews and returns

What reviews say buyers love and hate about Bookmark

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bookmark questions

Answered from the same tracked data.