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Blank Bookmarks

Maybe

The average product has only 223 reviews. But demand is soft, at -4.4% this quarter, so Blank Bookmarks is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 426 Office Products niches · +10 vs the category median of 47
Market size
$198K/yr615K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
32%top-5 click share · 28 brands · 30 sellers

Flapen Score

Blank Bookmarks against its category

The dotted line is the Office Products average. Past it, Blank Bookmarks is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blank Bookmarks market on Amazon at a glance

Shoppers on Amazon United States searched for Blank Bookmarks 615K times last year and spent an estimated $198K. The top 5 brands take 52% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 615K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
615K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
2.1%
Market size, estimated
$198Ka year
Peak month
May1.9× the quietest month
Top search term
bookmark making kit142K searches a year

02 · Price

A sale here is worth $15.56.

Listings sell for $15.56 on average, from $5.76 to $29.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $15.56 that is $2K to $4K a year per listing.

Average price
$15.56inside the $15 to $100 sweet spot
Price range
$5.76–$29.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #515 within Book Covers & Book Accessories. It carries 223 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#515in Book Covers & Book Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
223per listing
Listings tracked
49

04 · Newcomers

6 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
6Amazon's first-year sales bar
Average brand age
25 months

Products

Top Blank Bookmarks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

30

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

32%

Top 20: 76%

Open market

43%

  • Brand 117%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Blank Bookmarks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Blank Bookmarks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bookmark making kit142K/yr
  • diy bookmarks93K/yr
  • blank bookmarks66K/yr
  • bookmark kit48K/yr
  • book mark making kits31K/yr
  • diy bookmark kit32K/yr
  • bookmark blanks34K/yr
  • bookmark craft24K/yr
  • blank bookmarks to decorate24K/yr
  • diy bookmark16K/yr

Reviews and returns

What reviews say buyers love and hate about Blank Bookmarks

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blank Bookmarks questions

Answered from the same tracked data.