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Black Binder 3 Inch

Fail

Shoppers spend an estimated $38K a year here, so Black Binder 3 Inch is a Fail.

Flapen Score
39
39 / 100
Ranks 340 of 426 Office Products niches · −8 vs the category median of 47
Market size
$38K/yr20K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
71%top-5 click share · 9 brands · 64 sellers

Flapen Score

Black Binder 3 Inch against its category

The dotted line is the Office Products average. Past it, Black Binder 3 Inch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Binder 3 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Black Binder 3 Inch 20K times last year and spent an estimated $38K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
10.6%
Market size, estimated
$38Ka year
Peak month
August3.7× the quietest month
Top search term
black binder 3 inch6K searches a year

02 · Price

A sale here is worth $18.31.

Listings sell for $18.31 on average, from $8.16 to $53.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.31 that is $5K to $9K a year per listing.

Average price
$18.31inside the $15 to $100 sweet spot
Price range
$8.16–$53.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #53 within Binders & Binding Systems. It carries 5,235 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#53in Binders & Binding Systems
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,235per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Black Binder 3 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

64

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Brand 149%
  • Brand 230%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Black Binder 3 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 3.7×

Search terms

Top Black Binder 3 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black binder 3 inch6K/yr
  • black 3 ring binder 3 inch4K/yr
  • 3 inch binder black4K/yr
  • 3 inch black binder3K/yr
  • black 3 inch binder3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Binder 3 Inch

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Rediculous the rings are off snagging pages claims to be heavy duty poor quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Binder 3 Inch questions

Answered from the same tracked data.