Black Binder 2 Inch
FailThe top 5 brands take 96% of clicks, so Black Binder 2 Inch is a Fail.
- Flapen Score
- 42 / 100Ranks 298 of 426 Office Products niches · −5 vs the category median of 4742
- Market size
- $118K/yr70K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 63 sellers
Flapen Score
Black Binder 2 Inch against its category
The dotted line is the Office Products average. Past it, Black Binder 2 Inch is stronger. Inside it, weaker.
Market
The Black Binder 2 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for Black Binder 2 Inch 70K times last year and spent an estimated $118K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $118Ka year
- Peak month
- August5.2× the quietest month
- Top search term
- black binder 2 inch13K searches a year
02 · Price
A sale here is worth $18.77.
Listings sell for $18.77 on average, from $7.06 to $46.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $18.77 that is $5K to $9K a year per listing.
- Average price
- $18.77inside the $15 to $100 sweet spot
- Price range
- $7.06–$46.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Binders & Binding Systems. It carries 2,812 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Binders & Binding Systems
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,812per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Black Binder 2 Inch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Avery Durable View 3 Ring Binder 2 Inch Slant Rings 530-Sheet Capacity DuraHinge 2.8 Inch Wide Spine Customizable Clear Cover and Spine 1 Black Binder (17031)
- Price
- $8.16
- Rating
- 4.7/5
- Reviews
- 9,452
- Age
- 17y ago

Avery Standard View 3 Ring Binder 2 Round Rings 375-Sheet Capacity 2.8 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05730)
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 2,624
- Age
- 21y ago

Avery Heavy-Duty View 3 Ring Binder 2 One Touch Slant Rings 530-Sheet Capacity 2.8 Inch Wide Spine Great for Home School Supplies Office or Organization Needs 1 Black Binder (05500)
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 5,612
- Age
- 20y ago

Samsill 2 Inch 3 Ring Binders Economy Round Ring Clear View Cover 425 Sheet Capacity - for School Home Office - Black 4 Pack
- Price
- $19.84
- Rating
- 4.6/5
- Reviews
- 4,023
- Age
- 7y ago

Avery Heavy-Duty View 3 Ring Binder 2 One Touch EZD Rings 540-Sheet Capacity 2.8 Inch Wide Spine Great for Home School Supplies Office or Organization Needs 1 Purple Binder (79777)
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 1,152
- Age
- 10y ago
Trending
estimated 90-day click momentum
Avery Standard View 3 Ring Binder 2 Round Rings 375-Sheet Capacity 2.8 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05730)
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 2,624
- Age
- 21y ago

Avery Heavy-Duty View 3 Ring Binder 2 One Touch Slant Rings Holds 8.5 x 11 Paper 4 White Binders (79790)
- Price
- $46.11
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 12y ago

3 Ring Binder 2 Inch ViVin Sturdy 2-Round Ring Binder with 2 Interior Pockets Clear View Cover PVC-Free Fits 400 Sheets of 8.5 x 11 Paper Office Home School (6 Pack Black)
- Price
- $35.20
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 2y ago

Cardinal Economy 3-Ring Binders 2 Round Rings Holds 475 Sheets ClearVue Presentation View Non-Stick Black Carton of 12 (90640)
- Price
- $45.36
- Rating
- 4.7/5
- Reviews
- 14,567
- Age
- 13y ago

Avery Standard View 3 Ring Binder 2 Round Rings 375-Sheet Capacity 2.8 Inch Wide Spine 1 White Binder Ideal for Lightweight Organization and Occasional Referencing (05731)
- Price
- $7.27
- Rating
- 4.5/5
- Reviews
- 10,376
- Age
- 20y ago
Newest
by launch date
Office Essentials Economy View 3 Ring Binders 2 Round Rings 2.8 Spine 375-Sheet Capacity Black Binders (4-Pack of 03147)
- Price
- $16.13
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago

2 Inch 3-Ring Binder 2 Round Ring Binder with 2 Inside Pockets 6 Pack Black Binders Clear View Cover Holds Up to 450 Sheets 8.5 x 11 PaperStudy Binders for Office/Home/Back to School
- Price
- $35.01
- Rating
- 4.9/5
- Reviews
- 38
- Age
- 1y ago

Avery Heavy-Duty View 3 Ring Binders 2 Inch One Touch Slant Rings 530-Sheet Capacity Assorted Bright Colors 4-Pack (79636) for School Office Teachers Classrooms & Home Organization
- Price
- $38.78
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago

CIXILDTS 2 3 Ring Binder Standard 2-inch Round Ring Binder Fit Letter Size Paper Presentation View Binders Black 6-Pack
- Price
- $34.24
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 2y ago

3 Ring Binder 2 Inch ViVin Sturdy 2-Round Ring Binder with 2 Interior Pockets Clear View Cover PVC-Free Fits 400 Sheets of 8.5 x 11 Paper Office Home School (6 Pack Black)
- Price
- $35.20
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
63
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 92%
Open market
2%
- Avery76%
- Samsill12%
- Office Essentials5%
- ViVin2%
- Cardinal2%
- SUQJOY2%
- Open — no brand owns it (2 brands, 2%)
Demand
Black Binder 2 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 5.2×
Search terms
Top Black Binder 2 Inch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black binder 2 inch13K/yr
- avery 2 inch binder16K/yr
- avery heavy duty binder 2 inch7K/yr
- avery binder 2 inch6K/yr
- 2 inch black binder6K/yr
- black 3 ring binder 2 inch4K/yr
- 2 inch binder black6K/yr
- black binders 2 inch4K/yr
- black 2 inch binder4K/yr
- avery 2 inch binders 3 ring heavy duty4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Binder 2 Inch
We read the reviews and the return reasons for every product selling here.
“Found much higher quality for about 1/2 the price at Walmart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Binder 2 Inch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









