Black Binder 2 Inch
brand-locked demand (top 5 brands take 96% of clicks) — Black Binder 2 Inch doesn't clear our bar today.
Flapen Score
Ranks 298 of 426 Office Products niches · −5 vs the category median of 47
Is Black Binder 2 Inch profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Black Binder 2 Inch is a $118K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.
Black Binder 2 Inch: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.0% over the last 90 days and 8.9% of searches end in a purchase.
$118K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 27 products
Top Black Binder 2 Inch products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Avery Durable View 3 Ring Binder 2 Inch Slant Rings 530-Sheet Capacity DuraHinge 2.8 Inch Wide Spine Customizable Clear Cover and Spine 1 Black Binder (17031)
- Price
- $8.16
- Rating
- 4.7/5
- Reviews
- 9,452
- Age
- 17y ago
Avery Standard View 3 Ring Binder 2 Round Rings 375-Sheet Capacity 2.8 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05730)
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 2,624
- Age
- 21y ago
Avery Heavy-Duty View 3 Ring Binder 2 One Touch Slant Rings 530-Sheet Capacity 2.8 Inch Wide Spine Great for Home School Supplies Office or Organization Needs 1 Black Binder (05500)
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 5,612
- Age
- 20y ago
Samsill 2 Inch 3 Ring Binders Economy Round Ring Clear View Cover 425 Sheet Capacity - for School Home Office - Black 4 Pack
- Price
- $19.84
- Rating
- 4.6/5
- Reviews
- 4,023
- Age
- 7y ago
Avery Heavy-Duty View 3 Ring Binder 2 One Touch EZD Rings 540-Sheet Capacity 2.8 Inch Wide Spine Great for Home School Supplies Office or Organization Needs 1 Purple Binder (79777)
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 1,152
- Age
- 10y ago
Trending
90-day click momentumAvery Standard View 3 Ring Binder 2 Round Rings 375-Sheet Capacity 2.8 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05730)
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 2,624
- Age
- 21y ago
Avery Heavy-Duty View 3 Ring Binder 2 One Touch Slant Rings Holds 8.5 x 11 Paper 4 White Binders (79790)
- Price
- $46.11
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 12y ago
3 Ring Binder 2 Inch ViVin Sturdy 2-Round Ring Binder with 2 Interior Pockets Clear View Cover PVC-Free Fits 400 Sheets of 8.5 x 11 Paper Office Home School (6 Pack Black)
- Price
- $35.20
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 2y ago
Cardinal Economy 3-Ring Binders 2 Round Rings Holds 475 Sheets ClearVue Presentation View Non-Stick Black Carton of 12 (90640)
- Price
- $45.36
- Rating
- 4.7/5
- Reviews
- 14,567
- Age
- 13y ago
Avery Standard View 3 Ring Binder 2 Round Rings 375-Sheet Capacity 2.8 Inch Wide Spine 1 White Binder Ideal for Lightweight Organization and Occasional Referencing (05731)
- Price
- $7.27
- Rating
- 4.5/5
- Reviews
- 10,376
- Age
- 20y ago
Newest
by launch date
Office Essentials Economy View 3 Ring Binders 2 Round Rings 2.8 Spine 375-Sheet Capacity Black Binders (4-Pack of 03147)
- Price
- $16.13
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago
2 Inch 3-Ring Binder 2 Round Ring Binder with 2 Inside Pockets 6 Pack Black Binders Clear View Cover Holds Up to 450 Sheets 8.5 x 11 PaperStudy Binders for Office/Home/Back to School
- Price
- $35.01
- Rating
- 4.9/5
- Reviews
- 38
- Age
- 1y ago
Avery Heavy-Duty View 3 Ring Binders 2 Inch One Touch Slant Rings 530-Sheet Capacity Assorted Bright Colors 4-Pack (79636) for School Office Teachers Classrooms & Home Organization
- Price
- $38.78
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
CIXILDTS 2 3 Ring Binder Standard 2-inch Round Ring Binder Fit Letter Size Paper Presentation View Binders Black 6-Pack
- Price
- $34.24
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 2y ago
3 Ring Binder 2 Inch ViVin Sturdy 2-Round Ring Binder with 2 Interior Pockets Clear View Cover PVC-Free Fits 400 Sheets of 8.5 x 11 Paper Office Home School (6 Pack Black)
- Price
- $35.20
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
63
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
2%
- Avery76%
- Samsill12%
- Office Essentials5%
- ViVin2%
- Cardinal2%
- SUQJOY2%
- Open — no brand owns it (2 brands, 2%)
Black Binder 2 Inch demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 5.2×
Top Black Binder 2 Inch search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black binder 2 inch13K/yr
- avery 2 inch binder16K/yr
- avery heavy duty binder 2 inch7K/yr
- avery binder 2 inch6K/yr
- 2 inch black binder6K/yr
- black 3 ring binder 2 inch4K/yr
- 2 inch binder black6K/yr
- black binders 2 inch4K/yr
- black 2 inch binder4K/yr
- avery 2 inch binders 3 ring heavy duty4K/yr
What reviews say buyers love and hate about Black Binder 2 Inch
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“As advertised”
“it doesnt feel flimsy”
“Good quality”
“good value”
“Beautiful and durable”
What buyers complain about
79% of reviews“Found much higher quality for about 1/2 the price at Walmart”
“Cheap and flimsy”
“way overpriced”
“paper come loose”
“One of the binders looks used”
Black Binder 2 Inch return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Binder 2 Inch questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
