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Black Binder 2 Inch

Fail

The top 5 brands take 96% of clicks, so Black Binder 2 Inch is a Fail.

Flapen Score
42
42 / 100
Ranks 298 of 426 Office Products niches · −5 vs the category median of 47
Market size
$118K/yr70K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
54%top-5 click share · 8 brands · 63 sellers

Flapen Score

Black Binder 2 Inch against its category

The dotted line is the Office Products average. Past it, Black Binder 2 Inch is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Binder 2 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Black Binder 2 Inch 70K times last year and spent an estimated $118K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
8.9%
Market size, estimated
$118Ka year
Peak month
August5.2× the quietest month
Top search term
black binder 2 inch13K searches a year

02 · Price

A sale here is worth $18.77.

Listings sell for $18.77 on average, from $7.06 to $46.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $18.77 that is $5K to $9K a year per listing.

Average price
$18.77inside the $15 to $100 sweet spot
Price range
$7.06–$46.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Binders & Binding Systems. It carries 2,812 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Binders & Binding Systems
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,812per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Black Binder 2 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

63

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

2%

  • Brand 176%
  • Brand 212%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Black Binder 2 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Black Binder 2 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black binder 2 inch13K/yr
  • avery 2 inch binder16K/yr
  • avery heavy duty binder 2 inch7K/yr
  • avery binder 2 inch6K/yr
  • 2 inch black binder6K/yr
  • black 3 ring binder 2 inch4K/yr
  • 2 inch binder black6K/yr
  • black binders 2 inch4K/yr
  • black 2 inch binder4K/yr
  • avery 2 inch binders 3 ring heavy duty4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Binder 2 Inch

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Advertised Vs Actual Product”
28%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Found much higher quality for about 1/2 the price at Walmart”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Binder 2 Inch questions

Answered from the same tracked data.