black binder 1.5 inch
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Price range
Good$5.65–$35.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,877.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 30K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black binder 1.5 inch is a $73K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
black binder 1.5 inch market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $88K–$106K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
37
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- Avery46%
- Samsill25%
- Cardinal16%
- ViVin3%
- Amazon Basics3%
- Office Essentials2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -24.3% search growth over the last 90 days.Peak months: Jan, Jul, Aug · busiest ÷ quietest = 15.1×
Top black binder 1.5 inch search terms
- black binder 1.5 inch10K/yr
- 1.5 inch binders 3 ring black8K/yr
- black 3 ring binder 1.5 inch3K/yr
- black 1.5 inch binder3K/yr
- 1.5 inch black binder3K/yr
- 1.5 inch binder black3K/yr
Top black binder 1.5 inch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Samsill 1.5 Inch 3 Ring Binders Made in USA Economy Round Ring Clear View Cover 325 Sheet Capacity - for School Home Office - Black 4 Pack
Samsill$16.524.6★4,023 rev
Avery Standard View 3 Ring Binder 1.5 Round Rings 275-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05771)
Avery$6.904.5★305 rev
Avery Durable View 3 Ring Binders 1.5 Inch Slant Rings 375-Sheet Capacity DuraHinge 2.1 Inch Wide Spine Customizable Clear Covers and Spine 1 Black Binder (17021)
Avery$7.024.7★9,452 rev
Cardinal Economy 3-Ring Binders 1.5 Round Rings Holds 350 Sheets ClearVue Presentation View Non-Stick Black Carton of 12 (90630)
Cardinal$35.794.7★14,567 rev
Cardinal 3 Ring Binder Durable 1.5 Inch Performer ClearVue Binder Round Rings 350-Sheet Capacity Customizable ClearVue Covers PVC-Free Black (67325)
Cardinal$6.964.6★2,166 rev
Newest
by launch date
Amazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings Holds 275 Sheets Assorted Colors 4-Pack
Amazon Basics$12.141,072 rev
Oxford Ring Binders 1.5 Round Ring Binders View Binder Covers on 3 Sides XtraLife Hinge Non-Stick PVC-Free Black 350 Sheet Capacity (1002548)
Oxford$5.651,803 rev
Office Essentials Economy View 3 Ring Binders 1.5 Round Rings 2.1 Spine 275-Sheet Capacity Black Binders (12-Pack of 03427)
Office Essentials$31.0228 rev
SUQJOY 1.5-Inch 3-Ring Binder with Pockets 1-1/2 Clear View Binders PVC Free Holds up to 325 Sheets US Letter Size Perfect for School Office and Home(6 Pack Black)
SUQJOY$30.32163 rev
Heture 3 Ring Binder 1.5 Inch 6 Pack 1-1/2 Clear View with Round Rings PVC-Free Holds for 325 Sheets 8.5X 11 US Letter Size Paper Durable Black Perfect for Office School and Home
Heture$32.5263 rev
Trending
90-day click momentumSUQJOY 1.5-Inch 3-Ring Binder with Pockets 1-1/2 Clear View Binders PVC Free Holds up to 325 Sheets US Letter Size Perfect for School Office and Home(6 Pack Black)
SUQJOY$30.324.8★
ViVin Sturdy 1.5 Inch D Ring Binders 1.5 3 Ring View Binder with Customizable Clear Cover Holds 350 Sheets of 8.5 x 11 Paper 6 Pack Black
ViVin$32.974.7★
Avery Durable View 3 Ring Binders 1.5 Inch Slant Rings 375-Sheet Capacity DuraHinge 2.1 Inch Wide Spine Customizable Clear Covers and Spine 1 Black Binder (17021)
Avery$7.024.7★
Avery Standard View 3 Ring Binder 1.5 Round Rings 275-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05771)
Avery$6.904.5★
Amazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings Holds 275 Sheets Assorted Colors 4-Pack
Amazon Basics$12.144.7★
What buyers say about black binder 1.5 inch
What buyers praise and complain about, mined from review topics.What buyers love
“Low price”
“Excellent Quality, Fast delivery”
“Does the job”
“Extremely durable”
“Pretty colors”
“Sturdy”
“Nice size”
“It holds all their paperwork”
“easy to use”
“Capacity is as described”
What buyers complain about
“the quality of the boards is so horrible”
“HEAVY DUTY----------------I think not”
“Too big”
“it failed in less than a week”
“makes them look used instead of new”
“They are flimsy”
“priced too high”
“Listing is deceptive”
“Thick”
“Also, some of the clasps on the binders do not always close properly because they are misaligned”
Top return reasons
Common questions
- Is black binder 1.5 inch profitable to sell on Amazon United States?
- The niche generates $73K/yr across 20 tracked products. 90-day search growth is -24.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the black binder 1.5 inch niche?
- 10 brands and 37 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in black binder 1.5 inch?
- Top complaints mined from reviews: Quality-Overall, Weight Heavy, Size-Overall. The return rate is 1.3%.
- When does demand for black binder 1.5 inch peak?
- Demand peaks in Jan–Jul–Aug; the busiest month runs 15.1× the quietest.
- What does it cost to enter the black binder 1.5 inch niche?
- Listings span $5.65–$35.79; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 3,877 reviews — the moat a new listing must climb.