Skip to content

Binder with Plastic Sleeves

Fail

Prices span $4.95–$16.50, mostly outside the sweet spot, so Binder with Plastic Sleeves is a Fail.

Flapen Score
41
41 / 100
Ranks 313 of 426 Office Products niches · −6 vs the category median of 47
Market size
$170K/yr363K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
50%top-5 click share · 9 brands · 13 sellers

Flapen Score

Binder with Plastic Sleeves against its category

The dotted line is the Office Products average. Past it, Binder with Plastic Sleeves is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Binder with Plastic Sleeves market on Amazon at a glance

Shoppers on Amazon United States searched for Binder with Plastic Sleeves 363K times last year and spent an estimated $170K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
4.9%
Market size, estimated
$170Ka year
Peak month
June1.8× the quietest month
Top search term
binder with plastic sleeves129K searches a year

02 · Price

A sale here is worth $9.56.

Listings sell for $9.56 on average, from $4.95 to $16.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $9.56 that is $5K to $7K a year per listing.

Average price
$9.56under the $15 to $100 sweet spot
Price range
$4.95–$16.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #44 within Binders & Binding Systems. It carries 3,798 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#44in Binders & Binding Systems
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,798per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Binder with Plastic Sleeves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

5%

  • Brand 160%
  • Brand 218%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 5%)

Demand

Binder with Plastic Sleeves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Binder with Plastic Sleeves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • binder with plastic sleeves129K/yr
  • folder with plastic sleeves38K/yr
  • display book29K/yr
  • certificate binder21K/yr
  • binder with sleeves17K/yr
  • binder with clear plastic sleeves13K/yr
  • 3 ring binder with plastic sleeves10K/yr
  • portfolio binder with plastic sleeves9K/yr
  • binders with plastic sleeves8K/yr
  • folder with clear sleeves8K/yr

Reviews and returns

What reviews say buyers love and hate about Binder with Plastic Sleeves

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Thickness”
0.7%of orders come back
“These are flimsy and very thin, thinner than a sheet of paper”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Binder with Plastic Sleeves questions

Answered from the same tracked data.