Is Binder with Dividers with Pockets and Tabs profitable to sell on Amazon United States?

Flapen scores Binder with Dividers with Pockets and Tabs 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $399K a year across 14 tracked products. Search demand grew +17.2% in the last 90 days.

How competitive is the Binder with Dividers with Pockets and Tabs niche on Amazon United States?

7 brands and 50 sellers compete in Binder with Dividers with Pockets and Tabs on Amazon United States. The top 5 Binder with Dividers with Pockets and Tabs products take 65% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Binder with Dividers with Pockets and Tabs?

Binder with Dividers with Pockets and Tabs buyers on Amazon United States complain most about Quality-Overall, Strength, and Material Quality. An estimated 0.7% of orders come back.

When does demand for Binder with Dividers with Pockets and Tabs peak?

Search demand for Binder with Dividers with Pockets and Tabs on Amazon United States peaks in Jul–Aug, and the busiest month runs 11.0× the quietest.

What does it cost to enter the Binder with Dividers with Pockets and Tabs niche?

Binder with Dividers with Pockets and Tabs sells for $19.84 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.07 to $38.33. The average product has 7,196 reviews, the count a new listing must catch up to.

Binder with Dividers with Pockets and Tabs

Maybe

Buyers convert on 15.4% of searches. But the top 5 brands take 97% of clicks, so Binder with Dividers with Pockets and Tabs is a Maybe.

Flapen Score: 51
51 / 100Top 24% of 426 Office Products niches · +4 vs the category median of 47
Market size: $399K/yr130K searches / yr
90-day growth: +17.2%search demand this quarter
Competition: 65%top-5 click share · 7 brands · 50 sellers

Flapen Score

Binder with Dividers with Pockets and Tabs against its category

The dotted line is the Office Products average. Past it, Binder with Dividers with Pockets and Tabs is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Binder with Dividers with Pockets and Tabs market on Amazon at a glance

Shoppers on Amazon United States searched for Binder with Dividers with Pockets and Tabs 130K times last year and spent an estimated $399K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $399K a year.

Searches, last 12 months: 130K
Growth, 90 days vs prior 90: +17.2%
Conversion, latest week: 15.4%
Market size, estimated: $399Ka year
Peak month: August11.0× the quietest month
Top search term: white binders 1 inch26K searches a year

02 · Price

A sale here is worth $19.84.

Listings sell for $19.84 on average, from $3.07 to $38.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $19.84 that is $30K to $40K a year per listing.

Average price: $19.84inside the $15 to $100 sweet spot
Price range: $3.07–$38.33
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $30K–$40K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Binders & Binding Systems. It carries 7,196 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #18in Binders & Binding Systems
Average rating: 4.70 starsAmazon United States average 4.42 stars
Average reviews: 7,196per listing
Listings tracked: 14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Binder with Dividers with Pockets and Tabs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 142%
Brand 224%
Brand 317%
Brand 48%
Brand 56%
Brand 62%
Open — no brand owns it (1 brand, 1%)

Demand

Binder with Dividers with Pockets and Tabs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug · busiest ÷ quietest = 11.0×

Search terms

Top Binder with Dividers with Pockets and Tabs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

white binders 1 inch26K/yr +16.1%13.0% conv.
1 inch white binders 3 ring clear view cover17K/yr +22.6%13.6% conv.
1 inch white binder18K/yr +28.7%15.5% conv.
white 1 inch binder12K/yr +27.1%13.1% conv.
white 3 ring binder 1 inch8K/yr +17.1%14.8% conv.
1 white binders 3 ring7K/yr -4.8%18.5% conv.
1 inch white binders4K/yr +24.3%14.8% conv.
white 1 inch binders 3 ring9K/yr -4.6%16.2% conv.
1 white binder5K/yr +28.5%18.4% conv.
white binder 1 inch4K/yr +16.9%15.1% conv.

Reviews and returns

What reviews say buyers love and hate about Binder with Dividers with Pockets and Tabs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”

27%of negative reviews mention “Quality-Overall”

0.7%of orders come back

“Not typical Avery quality”

A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Binder with Dividers with Pockets and Tabs questions

Answered from the same tracked data.

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