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Binder with Dividers

Fail

Demand is soft, at -13.7% this quarter, so Binder with Dividers is a Fail.

Flapen Score
49
49 / 100
Top 35% of 426 Office Products niches · +2 vs the category median of 47
Market size
$112K/yr361K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
34%top-5 click share · 28 brands · 88 sellers

Flapen Score

Binder with Dividers against its category

The dotted line is the Office Products average. Past it, Binder with Dividers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Binder with Dividers market on Amazon at a glance

Shoppers on Amazon United States searched for Binder with Dividers 361K times last year and spent an estimated $112K. The top 5 brands take 50% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
2.3%
Market size, estimated
$112Ka year
Peak month
August4.5× the quietest month
Top search term
binder with dividers122K searches a year

02 · Price

A sale here is worth $13.32.

Listings sell for $13.32 on average, from $3.90 to $26.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.32 that is $1K to $3K a year per listing.

Average price
$13.32under the $15 to $100 sweet spot
Price range
$3.90–$26.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #43 within Binders & Binding Systems. It carries 3,109 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#43in Binders & Binding Systems
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,109per listing
Listings tracked
59

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Binder with Dividers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

88

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

34%

Top 20: 72%

Open market

44%

  • Brand 117%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Binder with Dividers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.5×

Search terms

Top Binder with Dividers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • binder with dividers122K/yr
  • binders with dividers37K/yr
  • binder organization25K/yr
  • binder with tabs21K/yr
  • 3 ring binder with dividers30K/yr
  • travel binder14K/yr
  • 3 ring binder organizer18K/yr
  • project binder10K/yr
  • binder organizers10K/yr
  • binder with dividers with tabs11K/yr

Reviews and returns

What reviews say buyers love and hate about Binder with Dividers

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Durability”
1.2%of orders come back
“Didn't last”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Binder with Dividers questions

Answered from the same tracked data.