Binder Folders

Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

754K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

3.4%

Market size, estimated

$273Ka year

Peak month

August4.2× the quietest month

Top search term

binder pockets99K searches a year

Listings sell for $10.81 on average, from $3.81 to $26.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.81 that is $5K to $8K a year per listing.

Average price

$10.81under the $15 to $100 sweet spot

Price range

$3.81–$26.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

0.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #54 within Binders & Binding Systems. It carries 3,402 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#54in Binders & Binding Systems

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

3,402per listing

Listings tracked

66

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months