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Binder Folder

Fail

Shoppers spend an estimated $38K a year here, so Binder Folder is a Fail.

Flapen Score
46
46 / 100
Ranks 220 of 426 Office Products niches · −1 vs the category median of 47
Market size
$38K/yr211K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
32%top-5 click share · 31 brands · 70 sellers

Flapen Score

Binder Folder against its category

The dotted line is the Office Products average. Past it, Binder Folder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Binder Folder market on Amazon at a glance

Shoppers on Amazon United States searched for Binder Folder 211K times last year and spent an estimated $38K. The top 5 brands take 60% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
1.2%
Market size, estimated
$38Ka year
Peak month
August3.0× the quietest month
Top search term
teacher binder38K searches a year

02 · Price

A sale here is worth $15.19.

Listings sell for $15.19 on average, from $3.81 to $27.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.19 that is $0 to $2K a year per listing.

Average price
$15.19inside the $15 to $100 sweet spot
Price range
$3.81–$27.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #60 within Binders & Binding Systems. It carries 3,018 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#60in Binders & Binding Systems
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,018per listing
Listings tracked
62

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
39 months

Products

Top Binder Folder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

70

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

32%

Top 20: 66%

Open market

36%

  • Brand 123%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 54%
  • Brand 64%

Demand

Binder Folder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Binder Folder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teacher binder38K/yr
  • binder with pockets37K/yr
  • binder organization25K/yr
  • travel binder14K/yr
  • 3 ring binder organizer18K/yr
  • project binder10K/yr
  • binder organizers10K/yr
  • binder with folders with pockets8K/yr
  • organizational binder8K/yr
  • notebook binder organizer7K/yr

Reviews and returns

What reviews say buyers love and hate about Binder Folder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Bad Quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Binder Folder questions

Answered from the same tracked data.