Binder
MaybeShoppers spend an estimated $8.0M a year here. But the products selling today already average 4.7★, so Binder is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 426 Office Products niches · +9 vs the category median of 4756
- Market size
- $8.0M/yr11.6M searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 81 sellers
Flapen Score
Binder against its category
The dotted line is the Office Products average. Past it, Binder is stronger. Inside it, weaker.
Market
The Binder market on Amazon at a glance
Shoppers on Amazon United States searched for Binder 11.6M times last year and spent an estimated $8.0M. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 11.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.0M a year.
- Searches, last 12 months
- 11.6M
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $8.0Ma year
- Peak month
- August5.2× the quietest month
- Top search term
- binder4.6M searches a year
02 · Price
A sale here is worth $14.41.
Listings sell for $14.41 on average, from $3.07 to $30.92. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At $14.41 that is $288K to $360K a year per listing.
- Average price
- $14.41under the $15 to $100 sweet spot
- Price range
- $3.07–$30.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $288K–$360K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Binders & Binding Systems. It carries 5,441 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Binders & Binding Systems
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 5,441per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Binder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics 3-Ring Binder 1-Inch Customizable with Pockets for Organization White 1-Pack
- Price
- $4.95
- Rating
- 4.7/5
- Reviews
- 21,418
- Age
- 1y ago
BinderX Extra Durable 3 Ring Binder Round Rings 1 Inch Binder Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binders 1 Inch Binders 3 Ring Pink
- Price
- $9.55
- Rating
- 4.8/5
- Reviews
- 1,597
- Age
- 2y ago
Amazon Basics 3-Ring Binder with Round Rings and Interior Pockets 1-Inch White 4-Pack
- Price
- $12.44
- Rating
- 4.7/5
- Reviews
- 21,418
- Age
- 10y ago
Amazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings Holds 275 Sheets Assorted Colors 4-Pack
- Price
- $12.14
- Rating
- 4.7/5
- Reviews
- 1,072
- Age
- 1y ago
Avery Standard View 3 Ring Binder 1 Round Rings 175-Sheet Capacity 1.4 Inch Wide Spine 1 White Binder Ideal for Lightweight Organization and Occasional Referencing (05711)
- Price
- $3.24
- Rating
- 4.5/5
- Reviews
- 10,376
- Age
- 18y ago
Trending
estimated 90-day click momentum
Sooez 3 Ring Binder 1 Inch Cute Binder with Gold Foil Stamping & Metal Corners Holds 175 Sheets Fits 8.5 x 11 Letter Paper Three Ring Binder with Pocket for School Home Office Wedding Recipes
- Price
- $10.27
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 1y ago
Aesthetic 3 Ring Binder Set of 2 - Sturdy 1 Inch Binder Fits Letter Sized Paper - A Cute Three Hole Ring Holder for Women or Men with Pocket Easily Organizes Your Paperwork for School Office or Work
- Price
- $9.94
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago
Avery Standard View 3 Ring Binder 1 Round Rings 175-Sheet Capacity 1.4 Inch Wide Spine 1 White Binder Ideal for Lightweight Organization and Occasional Referencing (05760)
- Price
- $3.07
- Rating
- 4.6/5
- Reviews
- 2,515
- Age
- 20y ago
Amazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings Holds 275 Sheets Assorted Colors 4-Pack
- Price
- $12.14
- Rating
- 4.7/5
- Reviews
- 1,072
- Age
- 1y ago
SUNEE 3 Ring Binders 1 Inch 12 Pack Clear View Binders Bulk Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Business Supplies White
- Price
- $29.55
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 2y ago
Newest
by launch dateAesthetic 3 Ring Binder Set of 2 - Sturdy 1 Inch Binder Fits Letter Sized Paper - A Cute Three Hole Ring Holder for Women or Men with Pocket Easily Organizes Your Paperwork for School Office or Work
- Price
- $9.94
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago
Amazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings Holds 275 Sheets Assorted Colors 4-Pack
- Price
- $12.14
- Rating
- 4.7/5
- Reviews
- 1,072
- Age
- 1y ago
Sooez 3 Ring Binder 1 Inch Cute Binder with Gold Foil Stamping & Metal Corners Holds 175 Sheets Fits 8.5 x 11 Letter Paper Three Ring Binder with Pocket for School Home Office Wedding Recipes
- Price
- $10.27
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 1y ago
Ovesmusl Leather 3 Ring Binder Fits 8.5x11 Letter Size Paper 1 Inch Round Ring Binder Holds 200 Sheets Notebook Cover Loose Leaf Organizer Green Tree
- Price
- $15.54
- Rating
- 4.6/5
- Reviews
- 1,275
- Age
- 1y ago
2 Pack BinderX Extra Durable 3 Ring Binder 1 Inch Binder Round Rings Fits 350 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Inch Binders 3 Ring Pink & Purple
- Price
- $12.95
- Rating
- 4.8/5
- Reviews
- 392
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
81
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 82%
Open market
12%
- Amazon Basics37%
- Avery19%
- Sooez14%
- SUNEE10%
- SUIN4%
- Cardinal4%
- Open — no brand owns it (8 brands, 12%)
Demand
Binder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 5.2×
Search terms
Top Binder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- binder4.6M/yr
- 3 ring binder1.9M/yr
- binders1.3M/yr
- 1 inch binder581K/yr
- 3 ring binder 1 inch482K/yr
- 1 inch binders 3 ring861K/yr
- binders 1 inch318K/yr
- three ring binder257K/yr
- cute binder197K/yr
- 3 ring binders181K/yr
Reviews and returns
What reviews say buyers love and hate about Binder
We read the reviews and the return reasons for every product selling here.
“Extremely poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Bulk Binders
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Magazine Bag
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Binder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data