At a Glance 2026 Monthly Planner

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $665K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-32.0%

Conversion, latest week

5.1%

Market size, estimated

$665Ka year

Peak month

January9.1× the quietest month

Top search term

pocket calendar 2026-2027415K searches a year

Listings sell for $6.74 on average, from $4.22 to $10.21. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $6.74 that is $13K to $17K a year per listing.

Average price

$6.74under the $15 to $100 sweet spot

Price range

$4.22–$10.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$13K–$17K

Returns

1.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #224 within Planners, Refills & Covers. It carries 1,044 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

20.8%

Average rank

#224in Planners, Refills & Covers

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,044per listing

Listings tracked

24

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months