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Aesthetic Markers

Fail

Shoppers spend an estimated $39K a year here, so Aesthetic Markers is a Fail.

Flapen Score
37
37 / 100
Ranks 365 of 426 Office Products niches · −10 vs the category median of 47
Market size
$39K/yr109K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
55%top-5 click share · 8 brands · 19 sellers

Flapen Score

Aesthetic Markers against its category

The dotted line is the Office Products average. Past it, Aesthetic Markers is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aesthetic Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Aesthetic Markers 109K times last year and spent an estimated $39K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Sep–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
1.0%
Market size, estimated
$39Ka year
Peak month
December4.2× the quietest month
Top search term
levenger39K searches a year

02 · Price

A sale here is worth $34.21.

Listings sell for $34.21 on average, from $9.94 to $145.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $34.21 that is $3K to $9K a year per listing.

Average price
$34.21inside the $15 to $100 sweet spot
Price range
$9.94–$145.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2,171 within Book Covers & Book Accessories. It carries 432 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
38%
Out of stock, average day
5.3%
Average rank
#2,171in Book Covers & Book Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
432per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Aesthetic Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

4%

  • Brand 167%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Aesthetic Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Aesthetic Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • levenger39K/yr
  • levenger notebook13K/yr
  • page nibs22K/yr
  • levenger circa notebook5K/yr
  • levenger circa7K/yr
  • page nibs bookmarks9K/yr
  • levenger page nibs8K/yr
  • copper page nibs3K/yr
  • page nibs bookmarks levenger4K/yr

Reviews and returns

What reviews say buyers love and hate about Aesthetic Markers

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Size-Overall”
1.2%of orders come back
“their size made it impossible to keep them snugly attached to the edge of the page”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aesthetic Markers questions

Answered from the same tracked data.