address book
Worth a lookShows low returns (1.5%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Market size
Good$822K$822K/yr · 1.9M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,959.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.94–$22.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, address book is a $822K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- $661K–$881K
- units × avg price
- Launch success
- —
- 1 of 3 new (360d)
- Conversion rate
- 4.0%
- Avg BSR
- #945
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.5%
- Avg brand age
- 56 months
- Avg seller age
- 190 days
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
101
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
39%
Top 20: 77%
Open market
32%
- Blugool20%
- Taja13%
- ZXHQ10%
- Heveboik10%
- PETER PAUPER PRESS8%
- Iconikal7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Address Book with Alphabetical Tabs Hardcover Password Book Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes (5.3 x 7.7 Purple)
Blugool$8.074.7★3,850 rev
ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Seagreen
ZXHQ$14.084.8★1,440 rev
Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf
Heveboik$7.564.6★1,242 rev
Iconikal Address Telephone Book 8x5-Inch Black Spiral-Bound 384 Contacts Organizer for Organizing Names Addresses Email Cell Phone Numbers
Iconikal$5.954.6★9,973 rev
Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine
Taja$6.804.7★2,363 rev
Newest
by launch date
Address Book with Alphabetical Tabs A5 Hardcover Telephone & Address Book for Home Office & Personal Use Contact Organizer with Phone Email Important Dates Anniversary & Notes - Black
TREES$13.025 rev
Address Book with Alphabetical Tabs (8.4 x 5.7) Large Print Contact Organizer for Passwords Telephone Numbers Software Licenses & Important Information Tree Cover
HwxBen$15.2461 rev
MOSA BEAR Password Keeper Book with Alphabetical Tabs4.3x5.7 Small Password Books for Seniors Password Notebook for Internet Website Address Log in DetailDark Blue
MOSA BEAR$4.941,197 rev
hi!SCI Address Book with Colorful Alphabetical Tabs (4.7 X 6.2) Telephone Address Contact Book for Seniors Address Book with Space for Website Address and Internet Passwords (Black)
hi!SCI$7.95180 rev
Ceiba Tree Address Book with Alphabetical Tabs Password Record Book Address Organizer Notebook Journal Christmas Happy Holidays Gifts
ceiba tree$10.4971 rev
Trending
90-day click momentum
Molekaus Address Book with Alphabetical Tabs Hardcover 5x7.6 Dark Blue
molekaus$8.884.7★
Address Book with Alphabetical Tabs A5 Hardcover Telephone & Address Book for Home Office & Personal Use Contact Organizer with Phone Email Important Dates Anniversary & Notes - Black
TREES$13.025.0★
Address Book with Alphabetical Tabs (8.4 x 5.7) Large Print Contact Organizer for Passwords Telephone Numbers Software Licenses & Important Information Tree Cover
HwxBen$15.244.9★
AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2
AppleTofu$11.874.5★
ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Blue
ZXHQ$15.784.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and very sturdy cover”
“Fit well”
“As described”
“Worth the money”
“Easy to use”
“Keeps me organized”
“It has a nice blue cover”
“Beautifully constructed”
“This is a well-made paper address book”
“the print is clear”
What buyers complain about
“Its a small book”
“Not even for this price”
“the alphabet tabs could be better in quality”
“its actually the size of a half a sheet of paper”
“I didnt get the color I ordered”
“False advertising”
“Kind of flimsy”
“And it is not very thick”
“Didn't work for me”
“Also, there is a harsh chemical smell to it”
Top return reasons
Common questions
- Is address book profitable to sell on Amazon United States?
- The niche generates $822K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the address book niche?
- 25 brands and 101 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in address book?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.5%.
- When does demand for address book peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the address book niche?
- Listings span $4.94–$22.93; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 1,959 reviews — the moat a new listing must climb.
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