Address Book

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $822K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-23.2%

Conversion, latest week

4.0%

Market size, estimated

$822Ka year

Peak month

December3.1× the quietest month

Top search term

address book1.2M searches a year

Listings sell for $11.01 on average, from $4.94 to $22.93. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $11.01 that is $11K to $14K a year per listing.

Average price

$11.01under the $15 to $100 sweet spot

Price range

$4.94–$22.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

1.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #945 within Address Books. It carries 1,959 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#945in Address Books

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,959per listing

Listings tracked

48

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months