Address Book
Address Book shows low returns (1.5%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Flapen Score
Top 14% of 426 Office Products niches · +7 vs the category median of 47
Is Address Book profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Address Book is a $822K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 54/100.
Address Book: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.2% over the last 90 days and 4.0% of searches end in a purchase.
$822K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 48 products
Top Address Book products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Address Book with Alphabetical Tabs Hardcover Password Book Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes (5.3 x 7.7 Purple)
- Price
- $8.07
- Rating
- 4.7/5
- Reviews
- 3,850
- Age
- 3y ago
ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Seagreen
- Price
- $14.08
- Rating
- 4.8/5
- Reviews
- 1,440
- Age
- 1y ago
Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf
- Price
- $7.56
- Rating
- 4.6/5
- Reviews
- 1,242
- Age
- 3y ago
Iconikal Address Telephone Book 8x5-Inch Black Spiral-Bound 384 Contacts Organizer for Organizing Names Addresses Email Cell Phone Numbers
- Price
- $5.95
- Rating
- 4.6/5
- Reviews
- 9,973
- Age
- 6y ago
Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine
- Price
- $6.80
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 3y ago
Trending
90-day click momentum
Address Book with Alphabetical Tabs (8.4 x 5.7) Large Print Contact Organizer for Passwords Telephone Numbers Software Licenses & Important Information Tree Cover
- Price
- $15.24
- Rating
- 4.9/5
- Reviews
- 61
- Age
- 6mo ago
ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Blue
- Price
- $15.78
- Rating
- 4.8/5
- Reviews
- 1,440
- Age
- 1y ago
Ceiba Tree Address Book with Alphabetical Tabs Password Record Book Address Organizer Notebook Journal Christmas Happy Holidays Gifts
- Price
- $10.49
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago
Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Little Fortune
- Price
- $11.46
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 3y ago
Address Book with Alphabetical Tabs - Telephone & Address Book with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Black
- Price
- $7.21
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 1y ago
Newest
by launch dateAddress Book with Alphabetical Tabs (8.4 x 5.7) Large Print Contact Organizer for Passwords Telephone Numbers Software Licenses & Important Information Tree Cover
- Price
- $15.24
- Rating
- 4.9/5
- Reviews
- 61
- Age
- 6mo ago
Ceiba Tree Address Book with Alphabetical Tabs Password Record Book Address Organizer Notebook Journal Christmas Happy Holidays Gifts
- Price
- $10.49
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago
Address Book with Alphabetical Tabs - Telephone & Address Book with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Black
- Price
- $7.21
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 1y ago
ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Seagreen
- Price
- $14.08
- Rating
- 4.8/5
- Reviews
- 1,440
- Age
- 1y ago
ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Blue
- Price
- $15.78
- Rating
- 4.8/5
- Reviews
- 1,440
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
25 rising
Sellers
101
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
39%
Top 20: 77%
Open market
32%
- Blugool20%
- Taja13%
- ZXHQ10%
- Heveboik10%
- PETER PAUPER PRESS8%
- Iconikal7%
Address Book demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 3.1×
Top Address Book search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- address book1.2M/yr
- address book with alphabetical tabs182K/yr
- phone book66K/yr
- small address book50K/yr
- address books57K/yr
- address books for seniors52K/yr
- address book small30K/yr
- contact book25K/yr
- phone book with alphabet tabs27K/yr
- phone number book22K/yr
What reviews say buyers love and hate about Address Book
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good quality and very sturdy cover”
“Fit well”
“As described”
“Worth the money”
“Easy to use”
What buyers complain about
70% of reviews“Its a small book”
“Not even for this price”
“the alphabet tabs could be better in quality”
“its actually the size of a half a sheet of paper”
“I didnt get the color I ordered”
Address Book return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Address Book questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
