A5 Binder
FailBuyers convert on only 1.0% of searches, so A5 Binder is a Fail.
- Flapen Score
- 48 / 100Top 41% of 426 Office Products niches · +1 vs the category median of 4748
- Market size
- $260K/yr2.0M searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 31%top-5 click share · 33 brands · 72 sellers
Flapen Score
A5 Binder against its category
The dotted line is the Office Products average. Past it, A5 Binder is stronger. Inside it, weaker.
Market
The A5 Binder market on Amazon at a glance
Shoppers on Amazon United States searched for A5 Binder 2.0M times last year and spent an estimated $260K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $260Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- a5 binder909K searches a year
02 · Price
A sale here is worth $13.50.
Listings sell for $13.50 on average, from $6.62 to $39.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $13.50 that is $3K to $7K a year per listing.
- Average price
- $13.50under the $15 to $100 sweet spot
- Price range
- $6.62–$39.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #104 within Binders & Binding Systems. It carries 1,938 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #104in Binders & Binding Systems
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,938per listing
- Listings tracked
- 63
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top A5 Binder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
72
Top-5 brand share
63%
Top 20: 93%
Top-5 click share
31%
Top 20: 68%
Open market
32%
- Brand 126%
- Brand 211%
- Brand 311%
- Brand 410%
- Brand 56%
- Brand 64%
Demand
A5 Binder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Search terms
Top A5 Binder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a5 binder909K/yr
- a5 binder 6 ring219K/yr
- planner binder133K/yr
- a5 6 ring binder99K/yr
- refillable planner108K/yr
- 6 ring binder72K/yr
- a5 planner binder86K/yr
- binder planner68K/yr
- 6 ring binder a547K/yr
- a5 ring binder29K/yr
Reviews and returns
What reviews say buyers love and hate about A5 Binder
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A5 Binder questions
Answered from the same tracked data.









