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51

11x17 sheet protectors

Worth a look

Shows a sweet-spot price point ($22.72 avg), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 31Conversion 79Competition 54Returns 86Price range 92Avg price 94Brand share 59Review moat 75Quality gap 23

Avg price

Great$22.72

avg listing price — sweet spot $15–$100

Price range

Great$13.89–$40.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good516.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$24K

$24K/yr · 13K searches

According to Flapen's Amazon United States niche tracking, 11x17 sheet protectors is a $24K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

11x17 sheet protectors market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$34K–$45K
units × avg price
Conversion rate
7.9%
Avg BSR
#229
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
0.3%
Avg brand age
50 months
Avg seller age
206 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

22

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

25%

  • Golden State Art35%
  • Dunwell10%
  • Prilino9%
  • Antner9%
  • Somime7%
  • AKONEGE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
500300Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top 11x17 sheet protectors search terms

  • 11x17 plastic sleeve6K/yr
  • 11x17 clear plastic sleeves4K/yr
  • 11x17 sleeves3K/yr
All search terms

Top 11x17 sheet protectors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$4K20%$5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 11x17 sheet protectors

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Well-made”

Advertised Vs Actual Product10%

“does the job”

Paper Quality9%

“Great for laminating larger paper”

Drop/Impact Protection9%

“Great Protection”

Strength8%

“Sturdy”

Document Organizing/Classification7%

“Just what I needed to protect my documents”

Value For Money5%

“Good value for the money”

Flexibility4%

“Good just dont bend or will crack”

Adhesion/Stickiness3%

“Great adhesion”

Material Quality3%

“Solid product at a reasonable price”

What buyers complain about

Size-Overall12%

“do not fit into my suitcase of items I take to conventions where I sell prints of my artwork”

Color9%

“It's a shade of blue not perfectly clear”

Paper Quality9%

“which will degrade paper/photos/art”

Value For Money8%

“WAAAAAY TOO expensive for what it is”

Functionality-Overall6%

“Not work”

Thin6%

“Thin”

Shape/Style6%

“One of them was in acceptable shape”

Suitable For Outdoor6%

“Ok. Not good for outdoor”

Strength5%

“is flimsy”

Durability4%

“Dont Last a School Year”

Top return reasons

Size-Overall62%
Advertised Vs Actual Product7%
Thin3%
Material Quality3%
Color3%
Value For Money3%
Defective Material/Parts3%
Print Quality3%
Thickness2%
Compatibility-Overall2%

Common questions

Is 11x17 sheet protectors profitable to sell on Amazon United States?
The niche generates $24K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the 11x17 sheet protectors niche?
18 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in 11x17 sheet protectors?
Top complaints mined from reviews: Size-Overall, Color, Paper Quality. The return rate is 1.5%.
When does demand for 11x17 sheet protectors peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the 11x17 sheet protectors niche?
Listings span $13.89–$40.68; the average listing price is $22.72 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.