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100 Cup Coffee Maker

soft demand (-24.7% this quarter) — 100 Cup Coffee Maker doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49

Market size 53Growth 13Conversion 46Competition 76Returns 13Price range 19Avg price 72Brand share 49Review moat 61Quality gap 76
This niche Category average · 11,240 niches

Is 100 Cup Coffee Maker profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 100 Cup Coffee Maker is a $351K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

100 Cup Coffee Maker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.7% over the last 90 days and 3.7% of searches end in a purchase.

$351K

revenue / yr

Units sold / yr5K
Search volume / yr-24.7%88K
Conversion rate3.7%
Avg price$109.01

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers16 · 46
Top-5 product click share39%
Open market24%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement74%
New entrants (1y)15· 9 succeeded
Avg rating4.3★
Avg reviews1,057

Top 100 Cup Coffee Maker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

$0$11K$21K$32K$42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

46

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

20%

  • SYBO30%
  • West Bend28%
  • Zulay Kitchen8%
  • MilleLoom6%
  • VEVOR4%
  • NUPANT4%

100 Cup Coffee Maker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR3.7%Products35Brands16Top 5 Brands76%OOS Rate3.9%Rating4.3★Reviews1,057Avg BSR#604
3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top 100 Cup Coffee Maker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 100 cup coffee maker21K/yr
  • coffee urn 100 cup20K/yr
  • west bend coffee maker9K/yr
  • westbend coffee maker6K/yr
  • sybo commercial coffee maker7K/yr
  • 100 cup coffee maker commercial9K/yr
  • 100 cup coffee urn5K/yr
  • sybo3K/yr
  • sybo coffee maker4K/yr
  • coffee urns 100 cup commercial4K/yr

What reviews say buyers love and hate about 100 Cup Coffee Maker

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall20%

Quality coffee maker

Value For Money10%

worth your money

Ease Of Use10%

Ease of use

Ease Of Cleaning7%

easy to wash or clean

Heating7%

Heats up fast

What buyers complain about

68% of reviews
Durability20%

BROKE IN 2 MONTHS

Leak-Proof10%

Leaking Reservoir

Quality-Overall9%

Not worth the price/bad quality

Heating8%

.stopped heating after several months

Functionality-Overall6%

DOESNT WORK

100 Cup Coffee Maker return rate & reasons

Why buyers send it back, as a share of all return requests.

8.3%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Functionality-Overall
14%
3Heating
13%
4Leak-Proof
8%
5Advertised Vs Actual Product
6%

Common 100 Cup Coffee Maker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 100 Cup Coffee Maker 47/100 on Amazon United States — Skip it. The niche generates $351K/yr across 35 tracked products. 9 of 15 products launched in the last 360 days are still selling. Search demand moved -24.7% over the last 90 days.
Search demand for 100 Cup Coffee Maker on Amazon United States peaks in Dec, where the busiest month runs 2.4× the quietest.