Is 100 cup coffee maker profitable to sell on Amazon United States?

The niche generates $351K/yr across 35 tracked products. 9 of 15 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (47/100).

How competitive is the 100 cup coffee maker niche?

16 brands and 46 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in 100 cup coffee maker?

Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 8.3% — above our launch gate.

When does demand for 100 cup coffee maker peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the 100 cup coffee maker niche?

Listings span $51.64–$312.62; the average listing price is $109.01 (sweet spot $15–$100). The average incumbent carries 1,057 reviews — the moat a new listing must climb.

100 cup coffee maker

Skip it

Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$109.01

avg listing price — sweet spot $15–$100

Review moat

Good1,056.57

avg incumbent reviews — the moat a new listing must climb

Market size

Good$351K

$351K/yr · 88K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$51.64–$312.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, 100 cup coffee maker is a $351K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

100 cup coffee maker market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $436K–$545K; units × avg price
Conversion rate: 3.7%
Avg BSR: #604
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 3.9%
Avg brand age: 46 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

20%

SYBO30%
West Bend28%
Zulay Kitchen8%
MilleLoom6%
VEVOR4%
NUPANT4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top 100 cup coffee maker search terms

100 cup coffee maker21K/yr -14.4%4.1% conv.
coffee urn 100 cup20K/yr -23.1%2.8% conv.
west bend coffee maker9K/yr -10.5%3.0% conv.
westbend coffee maker6K/yr -15.7%5.7% conv.
sybo commercial coffee maker7K/yr -37.6%3.4% conv.
100 cup coffee maker commercial9K/yr -59.1%4.8% conv.
100 cup coffee urn5K/yr -15.7%3.6% conv.
sybo3K/yr -2.5%1.1% conv.
sybo coffee maker4K/yr -34.6%1.4% conv.
coffee urns 100 cup commercial4K/yr -65.5%3.4% conv.

All search terms

Top 100 cup coffee maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SYBO SR-CP-100B Commercial Grade Stainless Steel Percolate Coffee Maker Hot Water Urn for Catering 100-Cup 16 L Metallic

SYBO$117.684.2★3,546 rev

West Bend 33600 Coffee Urn Commercial Highly-Polished Aluminum NSF Approved Features Automatic Temperature Control Large Capacity with Fast Brewing and Easy Clean Up 100-Cup Silver

West Bend$160.604.3★3,301 rev

Zulay Commercial Coffee Maker Coffee Urn 100 Cup Large Coffee Percolator - 100 Cup Coffee Maker with Double-Wall Stainless Steel Commercial Coffee Urn Quick Brew Tea Percolator for Events - Silver

Zulay Kitchen$146.754.4★1,343 rev

MilleLoom Coffee Urn 120 Cup 18L/4.8Gal Hot Beverage Dispenser 304 Stainless Steel Coffee Dispenser Removable Filter for Easy Cleanup

MilleLoom$72.864.6★8 rev

West Bend Coffee Urn Highly-Polished Aluminum Features Automatic Temperature Control with Cup Per Minute Brewing and Easy Clean Up Includes In-Basket Measuring Guide and Ready Light 30-Cup Silver

West Bend$55.234.3★3,301 rev

Newest

by launch date

OSTBA 100-Cup Commercial Coffee Urn 15L 304 Stainless Steel Percolator

OSTBA$110.8946 rev

2mo ago

GarveeHome 100 Cups Coffee Urn 14 L/3.8 gal Commerical Coffee Maker for Buffet Catering Wedding Gathering Large Capacity Hot Coffee Dispenser Stainless Steel Hot Water Urn

GarveeHome$65.7213 rev

3mo ago

SYBO 45 Cup Coffee Urn 6L Commercial Stainless Steel Coffee Maker

SYBO$53.49162 rev

3mo ago

14 L/100 Cups Coffee Urn Commerical Coffee Maker Hot Water Urn Large Percolator Pot Dispenser With Double-Wall Stainless Steel Quick Brew Stays Hot for Tea & Beverage at Events & Catering(Silver)

EliteEdge$78.119 rev

5mo ago

MilleLoom Coffee Urn 120 Cup 18L/4.8Gal Hot Beverage Dispenser 304 Stainless Steel Coffee Dispenser Removable Filter for Easy Cleanup

MilleLoom$72.868 rev

7mo ago

What buyers say about 100 cup coffee maker

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Quality coffee maker”

Value For Money10%

“worth your money”

Ease Of Use10%

“Ease of use”

Ease Of Cleaning7%

“easy to wash or clean”

Heating7%

“Heats up fast”

Advertised Vs Actual Product4%

“Works as it should”

Temperature Retention4%

“It also keeps the coffee warm”

Efficiency4%

“Works great”

Durability3%

“durable”

Design-Overall3%

“The stainless steel design looks elegant and professional”

What buyers complain about

Durability20%

“BROKE IN 2 MONTHS”

Leak-Proof10%

“Leaking Reservoir”

Quality-Overall9%

“Not worth the price/bad quality”

Heating8%

“.stopped heating after several months”

Functionality-Overall6%

“DOESNT WORK”

Advertised Vs Actual Product4%

“False advertisement”

Material Quality3%

“material looks cheap”

Temperature Retention3%

“The first one, just stopped heating”

Rusts/Corrodes3%

“It rusted within days at the center of the bottom inside”

Strength2%

“but eventually the plastic broke in half”

Top return reasons

Size-Overall29%

Functionality-Overall14%

Heating13%

Leak-Proof8%

Advertised Vs Actual Product6%

Value For Money5%

Product Condition4%

Quality-Overall3%