1/2 Birthday Cake Topper

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

+11.0%

Conversion, latest week

8.2%

Market size, estimated

$65Ka year

Peak month

July2.0× the quietest month

Top search term

1/2 birthday candle29K searches a year

Listings sell for $6.87 on average, from $3.79 to $17.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.87 that is $2K to $3K a year per listing.

Average price

$6.87under the $15 to $100 sweet spot

Price range

$3.79–$17.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$3K

Returns

4.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,649 within Candles. It carries 347 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#1,649in Candles

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

347per listing

Listings tracked

19

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months