1/2 Birthday Cake Topper
a small market ($65K/yr) — 1/2 Birthday Cake Topper doesn't clear our bar today.
Flapen Score
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Is 1/2 Birthday Cake Topper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 1/2 Birthday Cake Topper is a $65K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 38/100.
1/2 Birthday Cake Topper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.0% over the last 90 days and 8.2% of searches end in a purchase.
$65K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top 1/2 Birthday Cake Topper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PHD CAKE 2.76 Inch Large 1/2 Gold Number Birthday Candles Number Candles Cake Number Candles Party Celebration
- Price
- $5.78
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 2y ago
Half Year Birthday Candle 1/2 Gold Number Birthday Candles Cake Topper for Babys Sixth Month Birthday Anniversary Celebration Party Supplies
- Price
- $4.96
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 11mo ago
BBTO Half Birthday Candle 1/2 Year Old Cake Topper for Baby Gold
- Price
- $5.69
- Rating
- 4.6/5
- Reviews
- 1,019
- Age
- 5y ago
Half Year Birthday Candle 1/2 Pink Number Birthday Candles Cake Topper for Babys Sixth Month Birthday Anniversary Celebration Party Supplies
- Price
- $5.00
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 11mo ago
BBTO Half Birthday Candle 1/2 Year Old Cake Topper for Baby Pink
- Price
- $5.59
- Rating
- 4.6/5
- Reviews
- 1,019
- Age
- 5y ago
Trending
90-day click momentum
1/2 Gold Birthday Candles 3.623.15 Half Way to One Birthday Cake Topper Candle for 6 Months Baby Birthday Party Decorations
- Price
- $8.11
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 2mo ago
Booson 1/2 Birthday Boy Half Birthday Decorations Half Way to One Banner 1/2 Cone Hat Number Candles for Baby Boy Girls Six Months Decorations Party Supplies Outfit
- Price
- $11.87
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 6mo ago
1/2 Half Year Number Birthday Candles for Cake 3.15 Inch Black Gold 6 Month Cake Number Candles Happy Birthday Cake Topper Decoration for Birthday Party Wedding Decoration Reunions Party
- Price
- $4.23
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 2y ago
Pink Bow 1/2 Cake Topper - Half Birthday Decoration Bow 6 Month Birthday Cake Topper Half Way To Be One Decoration For 6 Month Show Party Supplies (pink)
- Price
- $9.24
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
1/2 Birthday girl Pink High Chair Banner with Handmade Hat and Candle Half Way to One Baby Half Birthday Docoration
- Price
- $17.57
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago
Newest
by launch date1/2 Gold Birthday Candles 3.623.15 Half Way to One Birthday Cake Topper Candle for 6 Months Baby Birthday Party Decorations
- Price
- $8.11
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 2mo ago
Booson 1/2 Birthday Boy Half Birthday Decorations Half Way to One Banner 1/2 Cone Hat Number Candles for Baby Boy Girls Six Months Decorations Party Supplies Outfit
- Price
- $11.87
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 6mo ago
Pink Bow 1/2 Cake Topper - Half Birthday Decoration Bow 6 Month Birthday Cake Topper Half Way To Be One Decoration For 6 Month Show Party Supplies (pink)
- Price
- $9.24
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Half Year Birthday Candle 1/2 Gold Number Birthday Candles Cake Topper for Babys Sixth Month Birthday Anniversary Celebration Party Supplies
- Price
- $4.96
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 11mo ago
Half Year Birthday Candle 1/2 Pink Number Birthday Candles Cake Topper for Babys Sixth Month Birthday Anniversary Celebration Party Supplies
- Price
- $5.00
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
20
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
16%
- LASILE30%
- PHD CAKE22%
- BBTO18%
- OIXXAF6%
- MTLEE4%
- Over The Line3%
- Open — no brand owns it (9 brands, 16%)
1/2 Birthday Cake Topper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.0×
Top 1/2 Birthday Cake Topper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 1/2 birthday candle29K/yr
- 1/2 candle23K/yr
- 1/2 birthday cake topper17K/yr
- half birthday cake topper16K/yr
- half birthday candle12K/yr
- 1/2 cake topper14K/yr
- 1/2 candle birthday4K/yr
What reviews say buyers love and hate about 1/2 Birthday Cake Topper
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Very very well made”
“Exactly what I expected”
“great size”
“Color is great”
“Beautiful candle”
What buyers complain about
73% of reviews“Size of the candle is quite large like the size of a palm”
“The stick is broken”
“Very flimsy and bent in many places”
“Item arrived in terrible quality”
“Also does not come assembled”
1/2 Birthday Cake Topper return rate & reasons
Why buyers send it back, as a share of all return requests.
4.3%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 1/2 Birthday Cake Topper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
