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Bunion Tape

Pass

Bunion Tape scores 72 out of 100, a Pass. Shoppers spend an estimated $238K a year here, search demand grew +401.8% this quarter, and an estimated 1.9% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 14,768 Health & Household niches · +23 vs the category median of 49
Market size
$238K/yr179K searches / yr
90-day growth
+401.8%search demand this quarter
Competition
53%top-5 click share · 21 brands · 44 sellers

Flapen Score

Bunion Tape against its category

The dotted line is the Health & Household average. Past it, Bunion Tape is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunion Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Bunion Tape 179K times last year and spent an estimated $238K. The top 5 brands take 71% of clicks. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +401.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+401.8%
Conversion, latest week
8.2%
Market size, estimated
$238Ka year
Top search term
bunion tape69K searches a year

02 · Price

A sale here is worth $16.26.

Listings sell for $16.26 on average, from $7.90 to $31.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.26 that is $4K to $8K a year per listing.

Average price
$16.26inside the $15 to $100 sweet spot
Price range
$7.90–$31.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #70 within Braces, Splints & Supports. It carries 1,041 reviews at 3.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
20.0%
Average rank
#70in Braces, Splints & Supports
Average rating
3.34 starsAmazon United States average 4.42 stars
Average reviews
1,041per listing
Listings tracked
38

04 · Newcomers

16 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
16Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bunion Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$19K$29K$38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

44

Est. top-5 brand share

71%

Top 20: 99%

Est. top-5 click share

53%

Top 20: 84%

Open market

22%

  • IEADEN28%
  • CBGYYWF15%
  • TEAWOO12%
  • Generic9%
  • KTQUICK8%
  • Welnove6%

Demand

Bunion Tape search demand

Weekly searches over the year. Pick a range.

18K13KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Bunion Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bunion tape69K/yr
  • bunion tape corrector19K/yr
  • kinesiology tape for bunion13K/yr
  • precut bunion corrector tape7K/yr
  • pre cut bunion kinesiology tape6K/yr
  • bunion corrector tape8K/yr
  • bunion kinesiology tape6K/yr
  • bunion relief toe correction wrap5K/yr
  • pre-cut bunion corrector kinesiology tape3K/yr
  • valgus toe corrector tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Bunion Tape

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Adhesion/Stickiness”
16%of negative reviews mention “Adhesion/Stickiness”
1.9%of orders come back
“Would not stick”
A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bunion Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data