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Bug Spray

Pass

Bug Spray scores 71 out of 100, a Pass. Shoppers spend an estimated $7.2M a year here, search demand grew +224.3% this quarter, and an estimated 0.6% of orders come back.

Filters Trending
Flapen Score
71
71 / 100
Top 1% of 14,768 Health & Household niches · +22 vs the category median of 49
Market size
$7.2M/yr4.8M searches / yr
90-day growth
+224.3%search demand this quarter
Competition
50%top-5 click share · 15 brands · 657 sellers

Flapen Score

Bug Spray against its category

The dotted line is the Health & Household average. Past it, Bug Spray is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bug Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Bug Spray 4.8M times last year and spent an estimated $7.2M. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +224.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.2M a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
+224.3%
Conversion, latest week
11.9%
Market size, estimated
$7.2Ma year
Peak month
June7.3× the quietest month
Top search term
bug spray1.9M searches a year

02 · Price

A sale here is worth $12.65.

Listings sell for $12.65 on average, from $3.98 to $35.03. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $12.65 that is $190K to $253K a year per listing.

Average price
$12.65under the $15 to $100 sweet spot
Price range
$3.98–$35.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
15,000–20,000
Revenue per listing a year
$190K–$253K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Insect & Pest Repellents. It carries 11,074 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Insect & Pest Repellents
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
11,074per listing
Listings tracked
32

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Bug Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

657

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

8%

  • Brand 163%
  • Brand 217%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 8%)

Demand

Bug Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×

Search terms

Top Bug Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bug spray1.9M/yr
  • bug repellent612K/yr
  • insect repellent625K/yr
  • bug spray for people429K/yr
  • mosquito spray296K/yr
  • mosquito repellent spray208K/yr
  • bug spray travel size153K/yr
  • mosquito spray for body72K/yr
  • insect repellent spray81K/yr
  • bug soray47K/yr

Reviews and returns

What reviews say buyers love and hate about Bug Spray

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Pest/Insect Control”
27%of negative reviews mention “Pest/Insect Control”
0.6%of orders come back
“Didnt work for mosquitoes”
A buyer, on “Pest/Insect Control”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bug Spray questions

Answered from the same tracked data.