Activated Charcoal
PassActivated Charcoal scores 66 out of 100, a Pass. Shoppers spend an estimated $4.6M a year here, demand is soft, at -11.3% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $4.6M/yr2.3M searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 47%top-5 click share · 34 brands · 621 sellers
Flapen Score
Activated Charcoal against its category
The dotted line is the Health & Household average. Past it, Activated Charcoal is stronger. Inside it, weaker.
Market
The Activated Charcoal market on Amazon at a glance
Shoppers on Amazon United States searched for Activated Charcoal 2.3M times last year and spent an estimated $4.6M. The top 5 brands take 47% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 12.3%
- Market size, estimated
- $4.6Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- activated charcoal1.3M searches a year
02 · Price
A sale here is worth $16.17.
Listings sell for $16.17 on average, from $6.46 to $33.54. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $16.17 that is $162K to $202K a year per listing.
- Average price
- $16.17inside the $15 to $100 sweet spot
- Price range
- $6.46–$33.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $162K–$202K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Digestive Supplements. It carries 3,615 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Digestive Supplements
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,615per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Activated Charcoal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements Activated Charcoal Made from Coconut Shells Non-GMO Project Verified Detox Support* 200 Veg Capsules
- Price
- $12.39
- Rating
- 4.8/5
- Reviews
- 2,618
- Age
- 7y ago

NaturaLife Labs Activated Charcoal 1200 mg per Serving from Coconut Shells 100 Veg Capsules Non-GMO Gluten-Free Vegan
- Price
- $15.63
- Rating
- 4.6/5
- Reviews
- 22,845
- Age
- 8y ago

MARYRUTHS Activated Charcoal Capsules 950 mg Activated Charcoal | Substance Adsorption | Derived from Coconut Shells | Vegan Capsules from Pine Trees | Non-GMO | Gluten Free | 40 Count
- Price
- $14.79
- Rating
- 4.8/5
- Reviews
- 2,237
- Age
- 6y ago

Integrative Therapeutics Activated Charcoal - Digestive & Gut Health Supplement* - Effective Gastrointestinal Support* - Gluten-Free & Dairy-Free - 100 Capsules (50 Servings)
- Price
- $13.20
- Rating
- 4.7/5
- Reviews
- 1,478
- Age
- 15y ago

VEV Activated Charcoal with Organic Coconut Shell Charcoal & 50 Billion Probiotics 120 Vegan Capsules for Digestive Wellness & Dietary Support
- Price
- $10.61
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 1y ago
Trending
estimated 90-day click momentum
TRUEMED Activated Charcoal Capsules 1200 mg Organic Activated Charcoal Pills Derived from Coconut Shells for Stomach & Digestive Support Natural Detox & Bloating Made in USA 60 Capsules
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 2y ago

Sundance Activated Charcoal 780mg | 60 Quick Release Capsules
- Price
- $7.13
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

Natures Way Activated Charcoal - Charcoal Supplement that Binds Unwanted Materials & Gas* - Alternative to Powder - Gluten-Free & Dairy-Free - 100 Count
- Price
- $12.84
- Rating
- 4.6/5
- Reviews
- 3,697
- Age
- 22y ago

Herbs Botanica Activated Charcoal Powder 100% Food Grade Bamboo Charcoal Powder for Baking Soap Making Face Masks & DIY Skincare Fine for Multiple Uses 2 oz
- Price
- $6.46
- Rating
- 4.5/5
- Reviews
- 629
- Age
- 1y ago

VEV Activated Charcoal with Organic Coconut Shell Charcoal & 50 Billion Probiotics 120 Vegan Capsules for Digestive Wellness & Dietary Support
- Price
- $10.61
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 1y ago
Newest
by launch date
Vital+Boon Activated Charcoal Pills Derived from Coconut Shells Black Charcoal Binder for Stomach Gas & Bloating Relief Gluten Free Vegetarian Active Carbon to Support Detox (120 Capsules)
- Price
- $9.66
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 7mo ago

VEV Activated Charcoal with Organic Coconut Shell Charcoal & 50 Billion Probiotics 120 Vegan Capsules for Digestive Wellness & Dietary Support
- Price
- $10.61
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 1y ago

Herbs Botanica Activated Charcoal Powder 100% Food Grade Bamboo Charcoal Powder for Baking Soap Making Face Masks & DIY Skincare Fine for Multiple Uses 2 oz
- Price
- $6.46
- Rating
- 4.5/5
- Reviews
- 629
- Age
- 1y ago

Sundance Activated Charcoal 780mg | 60 Quick Release Capsules
- Price
- $7.13
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

Global Healing Center - Ozonated Activated Charcoal Powder - Advanced Digestive Detox that Adsorbs Internal Unwanted Compounds - Helps Relieve Occasional Gas Discomfort - 60 Activated Charcoal Pills
- Price
- $29.17
- Rating
- 4.7/5
- Reviews
- 433
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
34 rising
Sellers
621
Est. top-5 brand share
47%
Top 20: 89%
Est. top-5 click share
47%
Top 20: 87%
Open market
47%
- NOW Foods10%
- NaturaLife Labs10%
- MARYRUTH'S10%
- Integrative Therapeutics9%
- VEV7%
- Swanson6%
Demand
Activated Charcoal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Activated Charcoal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- activated charcoal1.3M/yr
- activated charcoal pills327K/yr
- charcoal pills253K/yr
- activated charcoal capsules78K/yr
- carbon activado43K/yr
- charcoal tablets43K/yr
- carbon activado organico46K/yr
- active charcoal33K/yr
- charcoal capsules32K/yr
- charcoal pills for stomach19K/yr
Reviews and returns
What reviews say buyers love and hate about Activated Charcoal
We read the reviews and the return reasons for every product selling here.
“smells like rotten eggs”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Activated Charcoal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









