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Activated Charcoal

Pass

Activated Charcoal scores 66 out of 100, a Pass. Shoppers spend an estimated $4.6M a year here, demand is soft, at -11.3% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$4.6M/yr2.3M searches / yr
90-day growth
-11.3%search demand this quarter
Competition
47%top-5 click share · 34 brands · 621 sellers

Flapen Score

Activated Charcoal against its category

The dotted line is the Health & Household average. Past it, Activated Charcoal is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activated Charcoal market on Amazon at a glance

Shoppers on Amazon United States searched for Activated Charcoal 2.3M times last year and spent an estimated $4.6M. The top 5 brands take 47% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
12.3%
Market size, estimated
$4.6Ma year
Peak month
January1.5× the quietest month
Top search term
activated charcoal1.3M searches a year

02 · Price

A sale here is worth $16.17.

Listings sell for $16.17 on average, from $6.46 to $33.54. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $16.17 that is $162K to $202K a year per listing.

Average price
$16.17inside the $15 to $100 sweet spot
Price range
$6.46–$33.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
$162K–$202K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Digestive Supplements. It carries 3,615 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Digestive Supplements
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,615per listing
Listings tracked
37

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Activated Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 rising

Sellers

621

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

47%

Top 20: 87%

Open market

47%

  • Brand 110%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Activated Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Activated Charcoal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • activated charcoal1.3M/yr
  • activated charcoal pills327K/yr
  • charcoal pills253K/yr
  • activated charcoal capsules78K/yr
  • carbon activado43K/yr
  • charcoal tablets43K/yr
  • carbon activado organico46K/yr
  • active charcoal33K/yr
  • charcoal capsules32K/yr
  • charcoal pills for stomach19K/yr

Reviews and returns

What reviews say buyers love and hate about Activated Charcoal

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Smell”
0.3%of orders come back
“smells like rotten eggs”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Activated Charcoal questions

Answered from the same tracked data.