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Earbuds Bulk

Pass

Earbuds Bulk scores 66 out of 100, a Pass. Shoppers spend $277K a year here, demand is soft, at -10.4% this quarter, and returns run at 1.0% of orders.

Flapen Score
66
66 / 100
Top 1% of 8,347 Electronics niches · +23 vs the category median of 43
Market size
$277K/yr141K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
35%top-5 click share · 22 brands · 28 sellers

Flapen Score

Earbuds Bulk against its category

The dotted line is the Electronics average. Past it, Earbuds Bulk is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earbuds Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Earbuds Bulk 141K times last year and spent an estimated $277K. The top 5 brands take 59% of clicks. Demand peaks in Aug–Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
6.6%
Market size, estimated
$277Ka year
Peak month
August12.8× the quietest month
Top search term
earbuds bulk28K searches a year

02 · Price

A sale here is worth $29.72.

Listings sell for $29.72 on average, from $7.28 to $123.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $29.72 that is $3K to $7K a year per listing.

Average price
$29.72inside the $15 to $100 sweet spot
Price range
$7.28–$123.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #1,221 within Headphones & Earbuds. It carries 368 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#1,221in Headphones & Earbuds
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
368per listing
Listings tracked
63

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Earbuds Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$8K$17K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

28

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

35%

Top 20: 69%

Open market

36%

  • Konohan21%
  • Wensdo12%
  • XOSDA10%
  • Ladont9%
  • Kanayu6%
  • Redskypower5%

Demand

Earbuds Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 12.8×

Search terms

Top Earbuds Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earbuds bulk28K/yr
  • bulk earbuds24K/yr
  • ear buds bulk15K/yr
  • bulk earbuds for classroom12K/yr
  • earbuds bulk classroom6K/yr
  • wired earbuds bulk8K/yr
  • disposable headphones6K/yr
  • bulk ear buds6K/yr
  • earbuds wired bulk5K/yr
  • bulk wired earbuds4K/yr

Reviews and returns

What reviews say buyers love and hate about Earbuds Bulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.12

these are of lower quality

Not even medium quality

Bad quality

Durability14%−0.13

Break easily

Rips easily

Do not last

Audio Quality14%−0.07

Poor sound quality

the sound is not clear

Sound was terrible

Functionality-Overall8%−0.13

Didnt work well

Not working

Didnt work as promised

Noise Level5%−0.06

Worse sound ever

it muffles what you are trying to listen to

They are a little bit staticy

Love

Value For Money25%+2.28

Reasonable price

Can't beat the price

Good value for money

Audio Quality16%−0.07

Good sound quality

Good Headphones

Clear sound

Quality-Overall12%−0.12

These are good quality earbuds

So far, all of them have worked well, and the quality has been consistent

Good quality

Color7%+0.88

Nice variety of colors

vibrant colors

the colors are cool

Ease Of Use4%+0.54

These are so handy

Theyre comfortable to wear

Easy to use

Return

1.0% Return rate 21% Fixable by listing

Compatibility-Overall21%█▆▆▆▆▆
Audio Quality18%▅█▇▆██

Poor sound quality

the sound is not clear

Sound was terrible

Size-Overall15%██▇▇▆▆

Big Earbuds

TOO BIG for six or seven year old students

The fit was another problem

Functionality-Overall8%▇▄▅█▇▅

Didnt work well

Not working

Didnt work as promised

Connectivity-Overall6%▆█▃▅▇▇

FAQ

Common Earbuds Bulk questions

Answered from the same tracked data.