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67

dymo label maker refills

Worth a look

Shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 21Conversion 96Competition 78Returns 96Price range 82Avg price 87Brand share 66Review moat 32Quality gap 22

Market size

Incredible$2.9M

$2.9M/yr · 1.1M searches

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Great$19.60

avg listing price — sweet spot $15–$100

Price range

Great$8.59–$109.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,268.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dymo label maker refills is a $2.9M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug. Verdict: Worth a look — 67/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
150K–200K
avg 4,000–5,000/product
Revenue / yr
$2.9M–$3.9M
units × avg price
Launch success
0 of 0 new (360d)
Conversion rate
13.5%
Avg BSR
#93
Page quality
0%
Prime
100%
Sponsored
84%
Out of stock
0.4%
Avg brand age
61 months
Avg seller age
158 days

Competition

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

142

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

37%

Top 20: 80%

Open market

28%

  • DYMO26%
  • Label KINGDOM11%
  • PROFICETIK10%
  • Wonfoucs10%
  • FlyLong8%
  • JOJOME6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$87K6%$173K9%$260K12%$347K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“theyre very well made”

Value For Money14%

“Great value”

Ease Of Use13%

“Ease of use”

Advertised Vs Actual Product11%

“AS ADVERTISED”

Size-Overall6%

“Convenient size”

Efficiency6%

“Utilitarian, does the job”

Color5%

“Cute colors”

Adhesion/Stickiness5%

“Sticks very well”

Print Quality4%

“Great printer”

Functionality-Overall4%

“it works”

What buyers complain about

Adhesion/Stickiness19%

“Adhesive is terrible”

Functionality-Overall11%

“Not working right”

Quality-Overall9%

“Poor quality control”

Ease Of Use6%

“making them difficult to read”

Compatibility-Overall6%

“NOT COMPATIBLE”

Durability4%

“It fell off after a couple of days”

Jamming/Clogging4%

“Jams quite a bit”

Paper Quality4%

“the labels are cheap paper”

Advertised Vs Actual Product3%

“NOT AS ADVERTISED”

Value For Money3%

“They may be a few $$ cheaper than the name brand”

Top return reasons

Size-Overall21%
Functionality-Overall12%
Compatibility-Overall11%
Adhesion/Stickiness7%
Advertised Vs Actual Product7%
Print Quality7%
Defective Material/Parts6%
Product Condition4%
Value For Money4%
Jamming/Clogging3%

Common questions

Is dymo label maker refills profitable to sell on Amazon United States?
The niche generates $2.9M/yr across 44 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (67/100).
How competitive is the dymo label maker refills niche?
21 brands and 142 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in dymo label maker refills?
Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 0.8%.
When does demand for dymo label maker refills peak?
Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the dymo label maker refills niche?
Listings span $8.59–$109.60; the average listing price is $19.60 (sweet spot $15–$100). The average incumbent carries 3,268 reviews — the moat a new listing must climb.

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