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Dymo Label Maker Refills

Pass

Dymo Label Maker Refills scores 67 out of 100, a Pass. Shoppers spend an estimated $2.9M a year here, demand is soft, at -7.1% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
67
67 / 100
Top 1% of 8,347 Electronics niches · +24 vs the category median of 43
Market size
$2.9M/yr1.1M searches / yr
90-day growth
-7.1%search demand this quarter
Competition
37%top-5 click share · 21 brands · 142 sellers

Flapen Score

Dymo Label Maker Refills against its category

The dotted line is the Electronics average. Past it, Dymo Label Maker Refills is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dymo Label Maker Refills market on Amazon at a glance

Shoppers on Amazon United States searched for Dymo Label Maker Refills 1.1M times last year and spent an estimated $2.9M. The top 5 brands take 66% of clicks. Demand peaks in Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
13.5%
Market size, estimated
$2.9Ma year
Peak month
August1.6× the quietest month
Top search term
dymo label maker refills471K searches a year

02 · Price

A sale here is worth $19.60.

Listings sell for $19.60 on average, from $8.59 to $109.60. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $19.60 that is $78K to $98K a year per listing.

Average price
$19.60inside the $15 to $100 sweet spot
Price range
$8.59–$109.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$78K–$98K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #93 within Accessories & Supplies. It carries 3,268 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#93in Accessories & Supplies
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,268per listing
Listings tracked
44

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dymo Label Maker Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

142

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

37%

Top 20: 80%

Open market

28%

  • Brand 126%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Dymo Label Maker Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Dymo Label Maker Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dymo label maker refills471K/yr
  • dymo letratag refills183K/yr
  • dymo labels120K/yr
  • dymo letratag83K/yr
  • dymo letra tag label maker refills29K/yr
  • dymo label tape32K/yr
  • dymo label23K/yr
  • dyno label tape25K/yr
  • dymo letratag label maker refills17K/yr
  • dymo letratag label maker15K/yr

Reviews and returns

What reviews say buyers love and hate about Dymo Label Maker Refills

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Adhesive is terrible”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dymo Label Maker Refills questions

Answered from the same tracked data.