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Desk Fan

Pass

Desk Fan scores 65 out of 100, a Pass. Shoppers spend an estimated $1.7M a year here, search demand grew +61.6% this quarter, and an estimated 2.5% of orders come back.

Flapen Score
65
65 / 100
Top 1% of 8,347 Electronics niches · +22 vs the category median of 43
Market size
$1.7M/yr2.1M searches / yr
90-day growth
+61.6%search demand this quarter
Competition
49%top-5 click share · 23 brands · 102 sellers

Flapen Score

Desk Fan against its category

The dotted line is the Electronics average. Past it, Desk Fan is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Desk Fan 2.1M times last year and spent an estimated $1.7M. The top 5 brands take 63% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+61.6%
Conversion, latest week
4.9%
Market size, estimated
$1.7Ma year
Peak month
July4.0× the quietest month
Top search term
usb fan563K searches a year

02 · Price

A sale here is worth $16.38.

Listings sell for $16.38 on average, from $5.57 to $33.67. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $16.38 that is $49K to $66K a year per listing.

Average price
$16.38inside the $15 to $100 sweet spot
Price range
$5.57–$33.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$49K–$66K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within USB Gadgets. It carries 16,249 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in USB Gadgets
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
16,249per listing
Listings tracked
35

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
27 months

Products

Top Desk Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

102

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

49%

Top 20: 83%

Open market

32%

  • Brand 128%
  • Brand 215%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Desk Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.0×

Search terms

Top Desk Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb fan563K/yr
  • desk fans small quiet363K/yr
  • mini desk fan149K/yr
  • usb desk fan125K/yr
  • usb fan for desk74K/yr
  • rechargeable desk fan77K/yr
  • bladeless desk fan84K/yr
  • mini fan for desk108K/yr
  • portable desk fan67K/yr
  • usb fans68K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Fan

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Noise Level”
19%of negative reviews mention “Durability”
2.5%of orders come back
“Broke quickly”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Desk Fan questions

Answered from the same tracked data.