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Clip on Earbuds

Pass

Clip on Earbuds scores 65 out of 100, a Pass. Shoppers spend an estimated $5.0M a year here, search demand grew +12.3% this quarter, and an estimated 4.3% of orders come back.

Flapen Score
65
65 / 100
Top 1% of 8,347 Electronics niches · +22 vs the category median of 43
Market size
$5.0M/yr2.9M searches / yr
90-day growth
+12.3%search demand this quarter
Competition
29%top-5 click share · 37 brands · 135 sellers

Flapen Score

Clip on Earbuds against its category

The dotted line is the Electronics average. Past it, Clip on Earbuds is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clip on Earbuds market on Amazon at a glance

Shoppers on Amazon United States searched for Clip on Earbuds 2.9M times last year and spent an estimated $5.0M. The top 5 brands take 52% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
3.2%
Market size, estimated
$5.0Ma year
Peak month
December2.0× the quietest month
Top search term
clip on earbuds583K searches a year

02 · Price

A sale here is worth $54.89.

Listings sell for $54.89 on average, from $9.81 to $226.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $54.89 that is $69K to $82K a year per listing.

Average price
$54.89inside the $15 to $100 sweet spot
Price range
$9.81–$226.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$69K–$82K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #239 within Headphones & Earbuds. It carries 6,645 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
5.8%
Average rank
#239in Headphones & Earbuds
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
6,645per listing
Listings tracked
73

04 · Newcomers

30 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
30Amazon's first-year sales bar
Average brand age
28 months

Products

Top Clip on Earbuds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

135

Top-5 brand share

52%

Top 20: 88%

Top-5 click share

29%

Top 20: 63%

Open market

42%

  • Brand 123%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Clip on Earbuds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Clip on Earbuds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clip on earbuds583K/yr
  • over the ear earbuds614K/yr
  • over ear earbuds433K/yr
  • earbuds with ear hooks163K/yr
  • sport earbuds145K/yr
  • workout earbuds130K/yr
  • open ear clip-on earbuds49K/yr
  • clip earbuds86K/yr
  • clip on ear buds86K/yr
  • wrap around earbuds88K/yr

Reviews and returns

What reviews say buyers love and hate about Clip on Earbuds

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Audio Quality”
10%of negative reviews mention “Charging”
4.3%of orders come back
“Doesnt hold charge”
A buyer, on “Charging”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Clip on Earbuds questions

Answered from the same tracked data.