Back to School Backdrop

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +400.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months

355K

Growth, 90 days vs prior 90

+400.1%

Conversion, latest week

1.8%

Market size, estimated

$121Ka year

Peak month

August52.3× the quietest month

Top search term

back to school backdrop162K searches a year

Listings sell for $18.88 on average, from $7.22 to $44.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.88 that is $0 to $2K a year per listing.

Average price

$18.88inside the $15 to $100 sweet spot

Price range

$7.22–$44.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.0%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #10,802 within Lighting & Studio. It carries 97 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

98%

Out of stock, average day

17.8%

Average rank

#10,802in Lighting & Studio

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

97per listing

Listings tracked

109

62 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

62

Successful launches

2Amazon's first-year sales bar

Average brand age

18 months