8x42 Binoculars

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +121.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

+121.3%

Conversion, latest week

3.7%

Market size, estimated

$1.4Ma year

Peak month

August3.9× the quietest month

Top search term

8x42 binoculars75K searches a year

Listings sell for $114.78 on average, from $30.98 to $452.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $114.78 that is $29K to $57K a year per listing.

Average price

$114.78above the $15 to $100 sweet spot

Price range

$30.98–$452.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$29K–$57K

Returns

4.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #134 within Binoculars & Scopes. It carries 2,827 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

93%

Out of stock, average day

1.2%

Average rank

#134in Binoculars & Scopes

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,827per listing

Listings tracked

40

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months