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256gb Flash Drive

Maybe

Products sell for $26.85 on average, inside the sweet spot. But the average product has 23,913 reviews to catch up to, so 256gb Flash Drive is a Maybe.

Flapen Score
57
57 / 100
Top 6% of 8,347 Electronics niches · +14 vs the category median of 43
Market size
$1.7M/yr870K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
60%top-5 click share · 11 brands · 74 sellers

Flapen Score

256gb Flash Drive against its category

The dotted line is the Electronics average. Past it, 256gb Flash Drive is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 256gb Flash Drive market on Amazon at a glance

Shoppers on Amazon United States searched for 256gb Flash Drive 870K times last year and spent an estimated $1.7M. The top 5 brands take 85% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 870K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
870K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
7.2%
Market size, estimated
$1.7Ma year
Peak month
December1.3× the quietest month
Top search term
256gb flash drive185K searches a year

02 · Price

A sale here is worth $26.85.

Listings sell for $26.85 on average, from $15.67 to $49.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $26.85 that is $67K to $81K a year per listing.

Average price
$26.85inside the $15 to $100 sweet spot
Price range
$15.67–$49.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$67K–$81K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #91 within Data Storage. It carries 23,913 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
2.7%
Average rank
#91in Data Storage
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
23,913per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top 256gb Flash Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

74

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

11%

  • Brand 143%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

256gb Flash Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 256gb Flash Drive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 256gb flash drive185K/yr
  • flash drive 256gb113K/yr
  • usb drive 256gb92K/yr
  • usb flash drive 256gb57K/yr
  • pny flash drive88K/yr
  • 256 gb flash drive53K/yr
  • 256gb usb flash drive51K/yr
  • thumb drive 256gb42K/yr
  • usb 256gb35K/yr
  • usb stick 256gb20K/yr

Reviews and returns

What reviews say buyers love and hate about 256gb Flash Drive

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Data Transfer Speed”
17%of negative reviews mention “Functionality-Overall”
1.9%of orders come back
“Doesnt work correctly”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 256gb Flash Drive questions

Answered from the same tracked data.