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12v Power Supply

Maybe

Products sell for $18.57 on average, inside the sweet spot. But demand is soft, at -7.2% this quarter, so 12v Power Supply is a Maybe.

Flapen Score
58
58 / 100
Top 5% of 8,347 Electronics niches · +15 vs the category median of 43
Market size
$1.3M/yr1.0M searches / yr
90-day growth
-7.2%search demand this quarter
Competition
45%top-5 click share · 23 brands · 40 sellers

Flapen Score

12v Power Supply against its category

The dotted line is the Electronics average. Past it, 12v Power Supply is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12v Power Supply market on Amazon at a glance

Shoppers on Amazon United States searched for 12v Power Supply 1.0M times last year and spent an estimated $1.3M. The top 5 brands take 71% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
6.6%
Market size, estimated
$1.3Ma year
Peak month
December1.4× the quietest month
Top search term
12v power supply422K searches a year

02 · Price

A sale here is worth $18.57.

Listings sell for $18.57 on average, from $5.43 to $49.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $18.57 that is $37K to $46K a year per listing.

Average price
$18.57inside the $15 to $100 sweet spot
Price range
$5.43–$49.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$37K–$46K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Power Accessories. It carries 1,226 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Power Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,226per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top 12v Power Supply products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

40

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

45%

Top 20: 85%

Open market

26%

  • Brand 140%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

12v Power Supply search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 12v Power Supply search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12v power supply422K/yr
  • 12 volt power supply171K/yr
  • 12v dc power supply108K/yr
  • 12v 2a power supply51K/yr
  • 12v adapter40K/yr
  • 12v power adapter38K/yr
  • 12v ac adapter24K/yr
  • 12v dc power adapter16K/yr
  • 12 volt dc power supply19K/yr
  • switching power supply22K/yr

Reviews and returns

What reviews say buyers love and hate about 12v Power Supply

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Advertised Vs Actual Product”
23%of negative reviews mention “Durability”
3.7%of orders come back
“This is not durable at all”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 12v Power Supply questions

Answered from the same tracked data.