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128gb Flash Drive

Maybe

Products sell for $35.35 on average, inside the sweet spot. But demand is soft, at -15.9% this quarter, so 128gb Flash Drive is a Maybe.

Flapen Score
52
52 / 100
Top 15% of 8,347 Electronics niches · +9 vs the category median of 43
Market size
$314K/yr205K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
38%top-5 click share · 10 brands · 84 sellers

Flapen Score

128gb Flash Drive against its category

The dotted line is the Electronics average. Past it, 128gb Flash Drive is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 128gb Flash Drive market on Amazon at a glance

Shoppers on Amazon United States searched for 128gb Flash Drive 205K times last year and spent an estimated $314K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
4.3%
Market size, estimated
$314Ka year
Peak month
August2.3× the quietest month
Top search term
pny flash drive88K searches a year

02 · Price

A sale here is worth $35.35.

Listings sell for $35.35 on average, from $8.37 to $103.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $35.35 that is $4K to $9K a year per listing.

Average price
$35.35inside the $15 to $100 sweet spot
Price range
$8.37–$103.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #484 within Data Storage. It carries 11,255 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
98%
Out of stock, average day
8.0%
Average rank
#484in Data Storage
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
11,255per listing
Listings tracked
43

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top 128gb Flash Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$16K$31K$47K$63K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

84

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 74%

Open market

4%

  • PNY75%
  • Lexar8%
  • Amazon Basics5%
  • SSK3%
  • MECHEER3%
  • Sandisk3%
  • Open — no brand owns it (4 brands, 4%)

Demand

128gb Flash Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top 128gb Flash Drive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pny flash drive88K/yr
  • memoria usb 1tb27K/yr
  • flash drive 10 pack10K/yr
  • pny usb flash drive9K/yr
  • usb drive 3.210K/yr
  • usb flash drive multipack6K/yr
  • 3.2 usb flash drive7K/yr
  • pny usb6K/yr
  • usb 3.2 drive6K/yr
  • flash drive 3.26K/yr

Reviews and returns

What reviews say buyers love and hate about 128gb Flash Drive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.11

it won't work properly

it never worked

Did not work

Durability13%−0.09

Broke

Falls apart too easily

Doesn't last

Data Transfer Speed10%−0.01

Very slow data transfer

Slow Transfer speed

Slow transfer speeds

Storage Capacity7%

Incorrect capacity

False Storage Capacity

Space not as advertised

Quality-Overall6%+0.62

Quality not good

product is not well made

Cheaply made

Love

Value For Money15%+1.37

Amazing value

Best price

Great Deal

Quality-Overall13%+0.62

Premium quality

build quality is great

Excellent Product

Data Transfer Speed11%−0.01

Good transfer speeds

fast data transfer

Fast transfer speeds

Advertised Vs Actual Product10%+0.77

As Advertised

Exactly as advertised

Just as described

Storage Capacity9%

Good capacity

Lots of storage

high capacity

Return

1.3% Return rate 16% Fixable by listing

Compatibility-Overall25%▇▇▇▇██

Not compatible

not compatible with my needs

Returned not compatible

Functionality-Overall18%▇▆▇█▆▇

it won't work properly

it never worked

Did not work

Size-Overall10%▆█▇▆▇▇
Value For Money8%▇▇▇▇██

Only wish it was cheaper

It is a little expensive

Not Worth the ridiculously high price

Storage Capacity7%▆▇▇▇█▆

Incorrect capacity

False Storage Capacity

Space not as advertised

FAQ

Common 128gb Flash Drive questions

Answered from the same tracked data.