120 film
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$62.20avg listing price — sweet spot $15–$100
Review moat
Great257.55avg incumbent reviews — the moat a new listing must climb
Market size
Good$340K$340K/yr · 131K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$11.89–$253.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 120 film is a $340K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
120 film market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $311K–$373K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 19%
- Out of stock
- 4.9%
- Avg brand age
- 68 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
58
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
4%
- KODAK49%
- Ilford30%
- Kcmssertkir7%
- eTone4%
- The Imaging World4%
- Lomography2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.4×
Top 120 film search terms
- 120 film73K/yr
- 120mm film20K/yr
- medium format film6K/yr
- kodak 120 film5K/yr
- 120 film black and white4K/yr
- 120 film color6K/yr
- 120 color film5K/yr
- 120 roll film3K/yr
- 120 black and white film3K/yr
- kodak gold 1202K/yr
Top 120 film products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gold 200 Color 120 Negative Roll Film 5-Pack
KODAK$55.354.7★4 rev
Ilford HP5 Plus ISO 400 Black and White Negative Film (120 Roll Film) (3-Pack) Bundle (3 Items)
Ilford$35.914.5★79 rev
Kodak 120 Portra 160 Film
KODAK$20.234.5★49 rev
2 X Ilford 1743399 Delta Pro 100 120 Fine Grain Medium Speed Black and White Film ISO 100 120 Size
Ilford$26.234.8★23 rev
10x Shanghai 120 Black & White Iso 100 Roll Film Negative 6x4.5 6x6 6x9
eTone$63.284.0★23 rev
Newest
by launch dateGold 200 Color 120 Negative Roll Film 5-Pack
KODAK$55.354 rev
Kodak Professional Tri-X 400 Black and White Negative Film (120 Roll Film 2-Pack) with Microfiber Cloth
The Imaging World$30.211 rev
Lomography Redscale XR 120 Film ISO 50-200 Color Negative C41 Process Pack of 1
Lomography$11.894 rev
Black and White Film 120 Roll Film SHD 100 ISO100-120film.
Kcmssertkir$15.1712 rev
Black and White Film120 Roll Film SHD 400 ISO 400 120film
Kcmssertkir$15.007 rev
Trending
90-day click momentumGold 200 Color 120 Negative Roll Film 5-Pack
KODAK$55.354.7★
Kodak Professional Tri-X 400 Black and White Negative Film (120 Roll Film 2-Pack) with Microfiber Cloth
The Imaging World$30.215.0★
Kodak 6033963 Gold 200 135/24 Film (Pack of 2)
KODAK$23.654.7★
Kodak Portra 400 Professional ISO 400 120 propack Color Negative Film (5 Rolls per Pack) 3 Pack (8331506)
KODAK$253.094.4★
Ilford HP5 Plus ISO 400 Black and White Negative Film (120 Roll Film) (3-Pack) Bundle (3 Items)
Ilford$35.914.5★
What buyers say about 120 film
What buyers praise and complain about, mined from review topics.What buyers love
“High quality film”
“Takes such beautiful pictures”
“worth it”
“as expected”
“Super easy to use”
“got 36 exposure bonus”
“good color”
“Best size for Betty&Lucy”
“Seemly very versatile”
“Glowiest film”
What buyers complain about
“Very Expensive But worth it”
“Not the best film”
“didnt work on my kodak”
“With the standard West Coast setting, f11@125, the film might be better than your eye”
“The dripping try is difficult to remove”
“Film is less than half of what is advertised”
“not true black”
“it doesn't render black as black”
Top return reasons
Common questions
- Is 120 film profitable to sell on Amazon United States?
- The niche generates $340K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 120 film niche?
- 10 brands and 58 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 120 film?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Compatibility-Overall. The return rate is 1.0%.
- When does demand for 120 film peak?
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- What does it cost to enter the 120 film niche?
- Listings span $11.89–$253.09; the average listing price is $62.20 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.