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120 Film

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 94% of clicks, so 120 Film is a Maybe.

Flapen Score
51
51 / 100
Top 18% of 8,347 Electronics niches · +8 vs the category median of 43
Market size
$340K/yr131K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
54%top-5 click share · 10 brands · 58 sellers

Flapen Score

120 Film against its category

The dotted line is the Electronics average. Past it, 120 Film is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 120 Film market on Amazon at a glance

Shoppers on Amazon United States searched for 120 Film 131K times last year and spent an estimated $340K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
4.2%
Market size, estimated
$340Ka year
Peak month
December1.4× the quietest month
Top search term
120 film73K searches a year

02 · Price

A sale here is worth $62.20.

Listings sell for $62.20 on average, from $11.89 to $253.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $62.20 that is $6K to $16K a year per listing.

Average price
$62.20inside the $15 to $100 sweet spot
Price range
$11.89–$253.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #228 within Film Photography. It carries 258 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
77%
Out of stock, average day
4.9%
Average rank
#228in Film Photography
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
258per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top 120 Film products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

58

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

4%

  • Brand 149%
  • Brand 230%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

120 Film search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top 120 Film search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 120 film73K/yr
  • 120mm film20K/yr
  • medium format film6K/yr
  • kodak 120 film5K/yr
  • 120 film black and white4K/yr
  • 120 film color6K/yr
  • 120 color film5K/yr
  • 120 roll film3K/yr
  • 120 black and white film3K/yr
  • kodak gold 1202K/yr

Reviews and returns

What reviews say buyers love and hate about 120 Film

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Value For Money”
1.0%of orders come back
“Very Expensive But worth it”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 120 Film questions

Answered from the same tracked data.