120 Film
MaybeAn estimated 1.0% of orders come back. But the top 5 brands take 94% of clicks, so 120 Film is a Maybe.
- Flapen Score
- 51 / 100Top 18% of 8,347 Electronics niches · +8 vs the category median of 4351
- Market size
- $340K/yr131K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 58 sellers
Flapen Score
120 Film against its category
The dotted line is the Electronics average. Past it, 120 Film is stronger. Inside it, weaker.
Market
The 120 Film market on Amazon at a glance
Shoppers on Amazon United States searched for 120 Film 131K times last year and spent an estimated $340K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $340Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- 120 film73K searches a year
02 · Price
A sale here is worth $62.20.
Listings sell for $62.20 on average, from $11.89 to $253.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $62.20 that is $6K to $16K a year per listing.
- Average price
- $62.20inside the $15 to $100 sweet spot
- Price range
- $11.89–$253.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$16K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #228 within Film Photography. It carries 258 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 77%
- Out of stock, average day
- 4.9%
- Average rank
- #228in Film Photography
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 258per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top 120 Film products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gold 200 Color 120 Negative Roll Film 5-Pack
- Price
- $55.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Ilford HP5 Plus ISO 400 Black and White Negative Film (120 Roll Film) (3-Pack) Bundle (3 Items)
- Price
- $35.91
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 7y ago

Kodak 120 Portra 160 Film
- Price
- $20.23
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 15y ago

2 X Ilford 1743399 Delta Pro 100 120 Fine Grain Medium Speed Black and White Film ISO 100 120 Size
- Price
- $26.23
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 10y ago

10x Shanghai 120 Black & White Iso 100 Roll Film Negative 6x4.5 6x6 6x9
- Price
- $63.28
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 8y ago
Trending
estimated 90-day click momentum
Gold 200 Color 120 Negative Roll Film 5-Pack
- Price
- $55.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Kodak Professional Tri-X 400 Black and White Negative Film (120 Roll Film 2-Pack) with Microfiber Cloth
- Price
- $30.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Kodak 6033963 Gold 200 135/24 Film (Pack of 2)
- Price
- $23.65
- Rating
- 4.7/5
- Reviews
- 1,630
- Age
- 13y ago

Kodak Portra 400 Professional ISO 400 120 propack Color Negative Film (5 Rolls per Pack) 3 Pack (8331506)
- Price
- $253.09
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 7y ago

Ilford HP5 Plus ISO 400 Black and White Negative Film (120 Roll Film) (3-Pack) Bundle (3 Items)
- Price
- $35.91
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 7y ago
Newest
by launch date
Gold 200 Color 120 Negative Roll Film 5-Pack
- Price
- $55.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Kodak Professional Tri-X 400 Black and White Negative Film (120 Roll Film 2-Pack) with Microfiber Cloth
- Price
- $30.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Lomography Redscale XR 120 Film ISO 50-200 Color Negative C41 Process Pack of 1
- Price
- $11.89
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Black and White Film 120 Roll Film SHD 100 ISO100-120film.
- Price
- $15.17
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 1y ago

Black and White Film120 Roll Film SHD 400 ISO 400 120film
- Price
- $15.00
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
58
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 90%
Open market
4%
- KODAK49%
- Ilford30%
- Kcmssertkir7%
- eTone4%
- The Imaging World4%
- Lomography2%
- Open — no brand owns it (4 brands, 4%)
Demand
120 Film search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.4×
Search terms
Top 120 Film search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 120 film73K/yr
- 120mm film20K/yr
- medium format film6K/yr
- kodak 120 film5K/yr
- 120 film black and white4K/yr
- 120 film color6K/yr
- 120 color film5K/yr
- 120 roll film3K/yr
- 120 black and white film3K/yr
- kodak gold 1202K/yr
Reviews and returns
What reviews say buyers love and hate about 120 Film
We read the reviews and the return reasons for every product selling here.
“Very Expensive But worth it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 120 Film questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









