120 Film
MaybeAn estimated 1.0% of orders come back. But the top 5 brands take 94% of clicks, so 120 Film is a Maybe.
- Flapen Score
- 51 / 100Top 18% of 8,347 Electronics niches · +8 vs the category median of 4351
- Market size
- $340K/yr131K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 58 sellers
Flapen Score
120 Film against its category
The dotted line is the Electronics average. Past it, 120 Film is stronger. Inside it, weaker.
Market
The 120 Film market on Amazon at a glance
Shoppers on Amazon United States searched for 120 Film 131K times last year and spent an estimated $340K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $340Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- 120 film73K searches a year
02 · Price
A sale here is worth $62.20.
Listings sell for $62.20 on average, from $11.89 to $253.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $62.20 that is $6K to $16K a year per listing.
- Average price
- $62.20inside the $15 to $100 sweet spot
- Price range
- $11.89–$253.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$16K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #228 within Film Photography. It carries 258 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 77%
- Out of stock, average day
- 4.9%
- Average rank
- #228in Film Photography
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 258per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top 120 Film products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
58
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
4%
- Brand 149%
- Brand 230%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 62%
- Open — no brand owns it (4 brands, 4%)
Demand
120 Film search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.4×
Search terms
Top 120 Film search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 120 film73K/yr
- 120mm film20K/yr
- medium format film6K/yr
- kodak 120 film5K/yr
- 120 film black and white4K/yr
- 120 film color6K/yr
- 120 color film5K/yr
- 120 roll film3K/yr
- 120 black and white film3K/yr
- kodak gold 1202K/yr
Reviews and returns
What reviews say buyers love and hate about 120 Film
We read the reviews and the return reasons for every product selling here.
“Very Expensive But worth it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 120 Film questions
Answered from the same tracked data.









